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1981 Australian Jan Stephenson wins the Peter Jackson Classic, later called the du Maurier Classic, at the time one of the four LPGA women's majors. Her victory, by one shot over Pat Bradley (aunt of Keegan) and Nancy Lopez, was the first of three majors she would win, along with 13 other LPGA titles.
A colorful and sometimes controversial character, Stephenson was the first to promote the 'sex sells' concept for marketing the LPGA Tour, saying "We have to promote sex appeal. It's a fact of life. The people who watch are predominantly male, and they won't keep watching if the girls aren't beautiful." She was the strongest exponent of her thoughts, often posing for glamorous, even risqué, photos, such as the famous picture naked in a bath tub filled with golf balls, and was also the first female pro to star in a pin-up calendar, long before Sophie Sandolo and Natalie Gulbis came on the scene. She later became a founder-member of the Women's Senior Golf Tour.
She tarnished her image in 2003 by saying that "Asians are killing the (LPGA) Tour", in reference to the large number of Korean-born players who were already winning, and called for a quota on international players - a somewhat disingenuous remark, given that she was an overseas player herself. She would subsequently apologise, saying she "did not intend to make it a racial issue."

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