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1929 Arnold Daniel Palmer is born in Latrobe, Pennsylvania, the son of a greenkeeper turned golf professional. To say just that he won 62 PGA Tour titles (5th of all time) and 7 major championships (4 Masters, 2 Opens and 1 US Open) is to ignore the enormous role his career, playing style and business brain played in the worldwide development of golf - especially the professional game, in association with Mark H. McCormack - to become the multi-billion dollar industry it is today. He also revived interest in the Open Championship by coming to the UK and winning in 1961 (pictured) and 1962 with his exciting style of golf, after which the leading Americans again began coming to contest for the oldest major.
Nicknamed 'The King', or simply 'Arnie', he formed one third of the famous 'Big Three' of golf with Jack Nicklaus and Gary Player in the 1960s and '70s. 'Arnie's Army' - loyal fans who would travel across America to watch their hero - were the forerunners of the huge crowds who today turn up to golfing events to voice their support and make golf a major spectator sport.
Hopefully the least of his marks on the golfing world, to many golfers today who never saw Palmer play nor knew of his career, in golf clubs throughout the world an 'Arnold Palmer' is now a refreshing after-golf drink, made 50/50 of iced tea and lemonade.

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