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Lamkin launch European website and custom grip-fitting tool
September 19, 2011

Lamkin Corporation, a worldwide leading manufacturer of premium golf grips, is introducing a new website - www.lamkin.co.uk - tailored to its UK and European customers. The new site features its exclusive to Europe product line, the i6 3GEN grip, and a custom fitting tool that guides golfers to select the best size, style and technology of golf grip to suit their game.

"When building our new website, we wanted to provide golfers with useful resources that would ultimately help them improve their game. That's essentially what the Lamkin brand represents. With the interactive grip fitting tool, a content-rich blog and a broad assortment of new videos, the site is a perfect reflection of what we're focused on accomplishing." said Bob Lamkin, President and CEO.

Research indicates that as many as 85% of all golfers are using improperly sized golf grips or worn-out golf grips, and teaching professionals unanimously agree that old and poorly-fit grips have a negative impact on performance. The interactive fitting tool on the new website allows golfers to find their perfect grip from the many size, colour and technology options in Lamkin’s range, helping the golfer establish a better connection with their clubs.

In addition to an exclusive measurement system that recommends specific grip sizes based on two hand measurements, the interactive selector also provides grip suggestions based on weather and moisture conditions, preferred material firmness and surface pattern options. Using these four different customization options, the interactive tool provides specific grip recommendations.

The new Lamkin blog and video library broadens Lamkin's dedication to helping player's improve their game with an assortment of golfing and regripping tips. Contributors to the Lamkin blog and video library include golf legend, Arnold Palmer, industry experts, and top PGA Professionals. The new blog also includes product updates, Tour news and access to exclusive promotions.

For more information about Lamkin Grips, visit www.lamkin.co.uk





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