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Adams Golf and Tom Watson on UK TV during Ryder Cup
September 17, 2012

Adams Golf, the leading hybrid on tour and leader in hybrid iron technology, is set to unveil their latest TV advertising campaign for the UK Market around the Ryder Cup 2012 this September.

The commercial features Tom Watson talking about the Adams a12OS Hybrid Iron set, and is scheduled to air on Sky Sports throughout their coverage from Medinah Country Club, Illinois, from the 28-30 September, continuing through the fall season of PGA Tour events.

Watson, who boasts 68 professional tour wins including 8 Major Championships, has long been an advocate of Adams hybrids and the commercial promotes the Idea a12 OS Irons.

In its first year of release, the Idea a12 OS range has outpaced all other products, making it the fastest selling lineup in Adams Golf history.

This latest campaign signals Adams Golf’s commitment to the UK market, and is just the beginning. Adams Golf will have a larger advertising presence in 2013 to increase interest and awareness of the brand.

For further information on Adams Golf and its products please visit


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