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Say you want a revolution! - Callaway's class of 2010
January, 2010

One of the biggest surprises at Munich was Callaway’s decision to downgrade its commitment to square-head technology which has been the source of so much debate between purists and modernists over the last few years.

Callaway FT-iZ driver

In place of those flagship square designs that peaked with last year’s FT-iQ, Callaway launch a new family of FT-iZ drivers, fairways and hybrids sporting a radical new shape that, while certainly contemporary is, if anything, more triangular than boxy.

The FT-iZ line showcases the company’s new Polar Weighting technology which positions over 70% of the headweight in the face and extreme rear section of the clubs which are now shaped more for aerodynamics than pure MOI.

Technical details were sketchy at the time of going to press but we look forward to comments from Callaway designer, Dr Alan Hocknell, on his latest brainchild that apparently draws on some advanced new materials as well as design concepts.

Callaway FT Tour driver

Meanwhile the Fusion legacy will continue next March with the FT Tour Driver featuring a smaller, traditional pear-shape head, an ultra-high speed Hyperbolic Cup Face, open face angles and a full hosel, all geared to the accomplished golfer.

There’s also a new generation of Diablo metalwoods. Dubbed the Diablo Edge Series, the driver leads the way with apparently the largest sweetspot of any Callaway titanium big stick to date (and there’ve been a few). The standard model has Draw Bias weighting whereas the neutrally-weighted Tour version includes a conventional hosel and delivers the more powerful, boring trajectory preferred by better players. Both sport ‘chemically-milled’ Hyperbolic Cup Face technology for consistently high ballspeed and distance.

Callaway Diablo Edge driver Callaway Diablo Edge fairway metal Callaway Diablo Edge irons
The new Callaway Diablo Edge Series

Meanwhile, the Diablo irons, which enjoyed a Europe-only launch in their first season are back for 2010 in a Diabolo Edge version with a slightly lower sweetspot for a higher launch.

Callaway is another company making the most of the ‘last chance groove saloon’, with the X-Series Jaws wedges featuring the controversial Mac Daddy grooves whose shark-like bite was designed with the help of Phil Mickelson. While Big Phil will no longer be able to use them on Tour, low handicappers can still make the most of their sharp edges and extra volume while also appreciating the weighting and ‘C-Grind’ sole within the triple-forged head.

Callaway Diablo Edge driver Callaway Diablo Edge fairway metal
The Callaway X-Series Jaws wedges with Mac Daddy grooves
l: the Soft Milky Chrome finish - r: Dark Vintage finish

“By moving weight up and down on what we call the vertical axis you can control the spin characteristics of any club,” explains Callaway’s wedge guru, Roger Cleveland. “In the Jaws wedges, the weight positioning is designed to promote a ball flight that good players will enjoy and also to enhance spin.”

Finally, as well as a new series of flagship golf balls and some impressive new Odyssey putters (see here ), special mention should go to Callaway’s commitment to women, which continues in 2010 with the Legacy range whose driver sports a version of the company’s forged hyperbolic face which has proved so successful across various categories of the men’s range.

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