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MD Golf releases new Seve Icon range
January, 2010

It was just over a year ago that Seve Ballesteros was taken ill on his way to Golf Europe 2008 to launch his debut signature range for MD Golf. And while, 12 months on, Seve himself has thankfully been continuing his recovery, the clubs which bear his name have also been enjoying recession-defying success. So much so that the whole range is being upgraded and extended for 2010.

The Seve Icon driver, for example, is back with a new shape, materials, graphics and weighting concept.

The Seve Icon dreiver, Fairway and Hybrid

“We’ve incorporated a new weight bar that brings the centre of gravity much nearer to the face which delivers a more penetrating flight with lower spin – some 300 RPM less – for more distance,” explained Stuart Smith, the R&D consultant who also worked on the UST ProForce shafts used in the range. “We’ve also refined several small details, like the face progression to improve the ability to work the ball right to left which is often difficult with large, shallow-headed drivers.”

The attention to detail continues throughout the matching Seve Icon fairway woods and hybrids which maintain the same ‘low-CG/low-spin’ ethic and the distinctive new magna coatings and deep anodised finish.

The Seve Icon Pedrena Wedge

Meanwhile, the jewel among the original Seve offerings, the Icon wedges, have been restyled both technically and cosmetically for 2010. The new flagship is the Pedrena (named after Seve's home town where he developed his magician-like skills), in which weight has been removed from the sole to leave a distinct concave ‘fingerprint’ with the aim of dramatically reducing turf resistance. To rebalance the centre of gravity, Seve has taken the equivalent amount of metal from the top of the club by way of a subtle bevel.

The club is finished in anti-glare gunmetal, with Seve’s name sandblasted onto the rear. The San Roque has a similar concept but enjoys a more pronounced bounce with the whole club conceived more for Bermuda grass and damp course conditions.

Talking of the marketability of the Ballesteros brand, MD Golf has expanded the whole range with the addition of everything from Seve bags, gloves and golf balls to laptop cases, duffle bags and posters, many with the iconic ‘Seve Man’ punching-the-air logo.

Seve Golf balls Seve Golf Bag Travelling Cover
The Seve Golf Balls and Travelling Cover

For further information visit www.mdgolf.co.uk

 

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