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 NikeFIT performance wear is 'fit' for purpose
 
January, 2010

Nike Golf is the pioneer of performance wear in the golf industry and NikeFIT - Functional Innovative Technology – is a concept that perfectly demonstrates the specific benefits of Nike performance fabrics for golfers.

"NikeFIT fabrics will keep the golfer dry, warm and protected and this is articulated clearly and effectively to the consumer, ultimately helping them to make the correct choice when purchasing performance wear," said Jason Wade, Nike Golf’s EMEA apparel director. "We are the number one brand worldwide in golf apparel and our technical innovations will continue to keep us in the forefront of golfers minds when they are making buying decisions."

NikeFIT performance wear meets the three main needs of golfers:

• NikeFIT Dry – uses technology designed to keep the golfer dry and comfortable
• NikeFIT Therma – uses technology designed to keep the golfer warm without the bulk of the weight
• NikeFIT Storm – uses technology designed to keep the golfer protected from wind and rain

The Nike Dri-FIT No Sew Polo
The Nike Dri-FIT No Sew Polo
3-button placket with snap buttons, self fabric collar with partial collar stand. Set-in sleeves, open sleeve hem, fold on bottom hem with side splits. 82% Polyester, 18% Spandex.
£50 (€70, SEK 800)

NikeFIT Dry fabrics help wick perspiration, providing rapid evaporation of sweat for a more comfortable round of golf. The technologies used for NikeFIT Dry are:
• Dri-Fit – moves or "wicks" excess moisture from the surface of the skin, transporting it to the surface of the fabric, where it can then evaporate quickly.
• Dri-Fit Body Mapping – uses strategically placed ventilation zones in DriFIT fabrics to increase breathability and improve airflow across the body.
• Nike Sphere Dry – wicks moisture from the skin to the garment’s surface for quick evaporation. The fabric’s three-dimensional construction raises the fabric off the skin, creating air space for better airflow and reducing cling.
• Nike Pro – provides a close fit to the skin while keeping you dry and comfortable during your round. Good layering pieces under all Nike Golf apparel.

NikeFIT Therma features fabrics to keep the golfer warm without bulk and weight:
• Therma Fit - is a microfibre fleece that is wind resistant, light weight and breathable. It is brushed on one side to provide insulation against the cold and trap the warm air in.
• Nike Sphere Thermal – provides the same lightweight warmth and has the Nike Sphere 3D structure on the inside, creating pockets of air that are warmed by the body, for a little extra protection from the cold.

Nike Women's Therma-FIT Vest Nike Storm-FIT Light Packable Suit
Left: Nike Women's Therma-FIT Vest - Exposed centre front 2-way-zip, self-fabric collar, chin guard. Self-fabric binding around armhole, fold-on bottom hem, front pockets in design line. 100% Polyester. £40 (€60, SEK 650)
Right: Nike Storm-FIT Light Packable Suit - Waterproof / Windproof / Breathable / Seamsealed. Jacket: exposed reversed zip with inner storm flap and chin guard, adjustable waist and cuff straps, zipped front pockets. Pant: elasticated waistband, leg zips, adjustable leg hem. Jacket and pant packable into left front pocket of jacket. 100% Polyester, PU Laminate. £100 (€160, SEK 1600)

NikeFIT Storm – is designed to keep the golfer protected from the wind and rain. There are three fabric technologies highlighted in NikeFIT Storm:
• Storm Fit – is waterproof, windproof and breathable. Nike uses a 3-layer laminate to reduce the need for bulky liners. The fully seam-sealed, breathable garments completely block the wind and rain and are guaranteed for life.
• Clima Fit – blocks wind and resists rain. The fabric has spaces too small for water droplets to get in, yet it is extremely breathable, allowing perspiration and body heat to escape. Clima Fit is ample protection in light wind and rain.
• Nike Sphere Pro – combines lightweight thermal regulation with light wind and water protection. The Nike Sphere 3D structure on the inside of the fabric creates pockets of air that are warmed by the body. The breathable outer layer repels wind and rain.

Further information at www.nikegolf.eu

 

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