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Prazza makes lost golf balls a thing of the past
November 2, 2010

Golf may never be the same again, after the unveiling of the revolutionary Prazza micro-chipped golf ball, the ultimate answer to one of the game's most annoying and time-consuming problems - the lost ball. Promising faster and less frustrating rounds, this trackable ball could drive a boom in global golf participation.

With an average of thirty minutes wasted looking for lost balls during each round of golf, and an estimated 500 million golf balls lost around the world each year, the Prazza has the potential to revolutionise the sport - which is often criticised for taking too long to play.

Dutch firm Prazza Group has revealed initial plans to retail the Prazza Golf Ball Finder system in the UK from November 2010, with a global roll-out in 2011.

Expensive?
If £40 for a sleeve of three balls sounds a lot, consider this. Across all golfers, an average of more than four balls a round are lost, with high-handicappers losing more. At a typical price of £2-3 a ball, that's £10 or more per round, not to mention all the frustration. So at just over £10 a ball, Prazza will cost you no more, and you'll still have the ball the next time you play, as the battery life of the micro-chip is good for at least 120 rounds of golf!
At around £300 for the handset, that's the price of a GPS or a good rangefinder. If you're a higher handicapper, who doesn't hit the ball consistently the same distance, but who loses a lot of balls, which is the better buy?

The first items to go on sale are the £329 Prazza Golf Ball Finder set, which features a Prazza Tracker handset and two Prazza Golf Balls; and a sleeve of three Prazza Golf Balls, available separately for £39.95.

The balls contain a micro-chip which uses active RFID technology to enable the Prazza Tracker handset to locate the ball up to 100 metres away - far more than any previous systems -and even in the thickest rough or in up to 8 inches of water.

“Who hasn’t been frustrated by golf balls which seemingly vanish into thin air?” said John van Driel, CEO of Prazza Group. “With Prazza, the golfer avoids the embarrassment which - up until now - we all experience several times per round.

“Plus it’s expensive to always be losing golf balls - industry research has shown that the average golfer loses between four and five balls each time they play 18 holes.

“With Prazza, golfers will play faster and they will score better. We believe they will also enjoy golf more, and beginners will learn the game more quickly - and with less fear.”

The Prazza Golf Ball Finder set
The Prazza Golf Ball Finder set features a Prazza Tracker handset
and two Prazza golf balls at a price of £329

The hand-held Prazza Tracker handset, which is roughly the same size as a smart phone, uses Active Radio-Frequency Identification (RFID) to track the Prazza ball. The handset bleeps (or vibrates in Mute mode) with increasing frequency as the golfer nears the ball, with a visual display to guide the golfer in the right direction.

The micro-chip in the Prazza Golf Ball is activated when the golfer hits a shot. As the signal remains active for 30 minutes after each impact, the Prazza ball and handset are in continuous contact with each other throughout a round of golf.

With a Prazza, golfers can walk straight to their ball after every shot, as the video below, featuring Sky Sports Golf Night analyst Simon Holmes, will demonstrate.

A fuller description of the Prazza and its technology can be found on YouTube by clicking here.

“Being able to say that lost golf balls are now a thing of the past will have a huge effect on the amount of people who want to play the game,” said company President Jan de Waard. “We believe that our new Prazza ball-finding technology will significantly increase the number of golfers around the world.

“Why? Because golf can be a very embarrassing sport for a beginner. Looking for your ball on most holes takes a long time, and holds other golfers up. Plus it is expensive to tee up with a brand new ball, only to see it disappear forever into the long grass or trees! With Prazza, any golfer, of any standard, will play faster, and with more enjoyment.”

Feeltec Hawaiian Series putter grips
The Prazza 3-ball set

Remember, of course, that Prazza cannot currently be used in monthly medals, or any form of competition which is used to adjust handicaps. However it can be played in all forms of casual or friendly golf, and in any society or company golf day where the organisers agree to its use.

Initially Prazza golf balls will exist only as high-performance distance balls, but offering excellent spin control, according to the company. Versions with different playing characteristics may be introduced at a later date, but distance balls are usually sought after by the higher-handicap player. We will publish a full playing review of the ball as soon as we have samples.

For more information, including the latest stockist details, visit www.prazza.com.






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