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FootJoy scores hat-trick as Foremost 'Best Footwear Brand'
November 1, 2010

For the third successive year FootJoy’s strong relationship with club professionals has been recognised by the UK’s largest golf buying group as Foremost “Best Footwear Brand” at the 2011 Golf Industry Awards.

Acknowledging the continuing popularity of FootJoy’s comprehensive range of men’s & women’s golf shoes, this award also reflects the success of the FootJoy Contour model, innovative BOA lacing system and XDimension shoe, which itself is exclusively available for purchase at Foremost Golf stockists.

Andy Martin, Richard Fryer and Andrew Cotter
L to r: - Andy Martin, Richard Fryer and Andrew Cotter

The Foremost group is represented by over 1000 PGA Professionals from across the UK, and they singled out FootJoy for the unrivalled quality and style of its products as well as first class customer service support.

“This award is especially gratifying for everyone at FootJoy, as it is of critical importance that we maintain a strong relationship with green grass professionals. Foremost members have an unparalleled knowledge of the golf market thanks to their high-level access to golfing product; and for such experts to recognise FootJoy at this level demonstrates that we are continuing to move in the right direction, commented Richard Fryer, European Sales & Marketing Senior Manager, FootJoy. This provides a great spring-board into 2012, as we introduce our innovative new XPS-1 golf shoe and a number of other exciting updates and additions to the consumer.”

Presenting the award to Fryer, Andy Martin, Foremost Company Director said; “Our membership voted across all categories and highlighted FootJoy as best in category due to the all-round excellence of a product offering that consistently generates high unit sales amongst the group’s retailers. FootJoy maintains a close relationship with Foremost members and continues to support them through a number of platforms, including our digital marketing programme which enhances consumer awareness of the brand’s current proposition.”

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