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New website serves the 'Rory Generation' of stylish golfers
November 14, 2011

Golfing in StyleGolf was once seen as a sport played largely by the older generation in dodgy sweaters, but in recent years a whole new generation is looking to follow the lead of Tiger Woods and now Rory McIlroy.

More and more young men are taking up the game, playing their local courses, travelling around the country and using driving ranges.

They don’t just do this in traditional golf clothing, they do this wanting to look fashionable. Rory and many others on tour are shaking up golf’s older image and proving that you can play well while still being fashion conscious.

What this new Rory-inspired golfing generation have been crying out for are clothes that are cutting edge from brands they know and that they can wear on the course as well as off it. Enter Golfing in Style - a brand new website, aimed at the younger golfer, that does away with the need to have two completely separate wardrobes and cuts down on some of the expense that taking up golf undoubtedly requires.

Golfing in Style

With a mix of golfing and fashion brands such as adidas, Baracuta, Boxfresh, Le Breve, Merc, Stromberg and UKKO, Golfing in Style is trying to cover all bases. Established golfing names such as adidas and Stromberg go hand in hand with fashion-focussed brands such as UKKO and Boxfresh. The new website in itself has been inspired by the “Rory Factor”, catering for this new generation of golfer who are more style conscious, just like the tour players they see on a weekly basis. With the clothing sold on this new website you can look just as at home relaxing in the pub on a Saturday night as you do strolling down the 18th fairway at your local club.

Baracuta Pima Cotton Tip Cardigan Le Breve Base Polo Shirt
Baracuta Pima Cotton Tip Cardigan Le Breve Base Polo Shirt

More names are planned for the new season which continue the Golfing in Style ethos of golf and fashion. Names including Farah Vintage and LUKE - heavy weights in UK menswear - are joined by Tommy Hilfiger Golf with their much celebrated and world renowned style.

The Stromberg Marinha Golf Trouser
The Stromberg Marinha Golf Trouser

With thousands of young golfers taking to the driving ranges and undoubtedly feeling the highs and many lows of amateur golfers everywhere, it is fair to say that the Rory factor is working and making golf more popular than it has ever been even in these uncertain economic times.

Check out the site and new golfing fashions at


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