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Golf Etc Customers Feel the HIRZL Difference
July 20, 2011

Sporting glove specialists HIRZL AG have enhanced its European specialist retailer network by adding the Netherlands' newest and most prestigious custom club-making enterprise to the team, Golf Etc of Valkenswaard near Eindhoven. The new business opened in the Spring and will offer only a premium quality service from the very start.

Golf Etc is a well-established brand in the US, with a proven track record of satisfied customers and referral business. Heading up the Netherlands operation is well-known Dutch golf industry stalwart Rob Verhappen. And according to Rob, his new business is the first ever Golf Etc franchise to open outside of continental North America.

Verhappen had been searching a while for the business model that would allow him to offer a noticeably superior club-making service for committed golfers. The location of his business is ideally sited in the south of Holland near the border through which fellow golfers from Germany will pass in great numbers in pursuit of clever technological advantage to their golf game.

The consistency of approach, technical standards and clubmaking ethos that Golf Etc offers to all affiliates from its head office in Granbury Texas appeared to Rob Verhappen as a true 'meeting of minds', and so a business partnership became inevitable.

The painstaking approach adopted by HIRZL to the design and manufacture of their gloves is well-known. One of their gloves - the SoffftT - for example, involves 72 discrete stages in the manufacture process. HIRZL products are never merely a sporting accessory; these gloves are designed to make a significant impact on performance.

The point is to ensure the customer gets the most suitable equipment possible for his game

"It's logical that perfectionists like Golf Etc endorse HIRZL gloves but not in an exclusive way," says Markus Welb from HIRZL. "When true clubmakers service customers to this high level of performance, to round off their craftsmanship they'll obviously look to offering accessories of a similar standard.

"But HIRZL gloves are engineered to fuse athletes to their equipment - golf or cycling - as efficiently as possible in order to get the optimum performance via feel, control and feedback. This explains their popularity with golfers at all levels with a wide range of club preferences, and not just customized clubs."

HIRZL have never denied that theirs is a premium-price product, and those who pay the price readily appreciate the difference to ordinary gloves. The key to HIRZL's popularity is the gloves' ability to make any golf club feel and perform better. And this too fits well with Golf Etc's approach...

While Verhappen is quick to point out that his clubmaking service offers the best components and assembly in the territory, the specification of the best hardware option in each instance is still based on what is right for the customer, and not on the most expensive stock available. In mechanical terms, it means that Golf Etc's customers will necessarily walk away from their assessment and custom-fitting experience with a wide range of head / shaft / grip options; and these will vary in suitability as well as in price. Quite often the best option might be to correct the loft and lie of the customer's existing set of clubs, rather than be measured for a new set to be built from scratch. The point is to ensure the customer gets the most suitable equipment possible for his game. The glove makes him feel that suitability.

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