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Rife Putters to get new beginning with Innovex Golf
November 23, 2011

Innovex Golf have announced the acquisition Rife Putters, LLC, formerly the No. 1 Putter on the Champions Tour, on November 18th. Terms of the agreement were not disclosed.

This acquisition signals a new start for Rife Putters, who for the past year have been looking for the necessary funding to push the brand forward and compete fully in the market place. With an influx of capital and a new management team in place, Rife Putters is determined to regain its market share and reclaim its spot as the No. 1 Putter on the Champions Tour, a task that will be made easier with the introduction of its superb new Tropical series of putters.

The Rife Cayman Brac - part of the new Tropical Series
The Rife Cayman Brac - part of the new Tropical Series

"Innovex Golf and Rife Putters share the vision of providing Tour quality performance and playability to its customers at an exceptional value," said Robby Hipp, Director of Development. "Rife's reputation in the golf industry is second to none. That coupled with the recent success of the E-Motion and V-Motion golf balls from Innovex is the combination that we feel will take this company to the next level."

The Innovex Golf and Rife Putter brands will continue to be marketed independently but cross-promotional opportunities will be offered at both the wholesale and retail levels. The company plans to operate bicoastal offices located in Medina, WA and Sanford, FL in the U.S. while retaining its existing distribution networks in the U.K. and Europe.

Former Chairman of Rife Putters, Jim Barfield, will be staying on with the company as the Head of Tour Operations.

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