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Couples gets Limited Edition ECCO shoe for Augusta fairways
April 5, 2012

Danish shoemaker ECCO – famous for its comfortable, stylish and technically-advanced footwear – has created a bespoke pair of BIOM Hybrid shoes for staff player and 1992 Masters Champion Fred Couples to wear during the 2012 tournament.

BIOM Hybrid LE is the latest extension of the innovative ECCO technology that produced golf’s first-ever performance hybrid shoe. It combines patented ECCO Natural Motion features with the company’s award-winning Golf Street outsole.

The ECCO BIOM Hybrid Limited Edition shoe to be worn by Fred Couples
at this year's Masters

The BIOM Hybrid LE pairs the human body’s evolutionary system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.

“Fred Couples started the Golf Street craze at Augusta National in 2010 and that directly resulted in the hybrid trend that currently dominates the footwear market,” says Michael Waack, Head of Global Golf at ECCO. “He’s been among the biggest early supporters of BIOM Hybrid and this year’s first major was the perfect place for him to premiere this exciting limited-edition shoe.”

Marking the latest advancement by ECCO, the ultra-lightweight BIOM Hybrid collection encourages players to land more toward the mid-foot than heel and showcases many pioneering features:

• Extremely Low Profile – Brings a golfer’s weight closer to the playing surface for unmatched stability, ground feel, traction and swing power

• Advanced Outsole Technology – 100 molded, wear-resistant TPU traction bars create more than 800 traction angles and have been shown to last five times longer than rubber

• Direct Injection – A process unique to ECCO in the golf industry provides superior cushioning, stability and comfort via a one-piece shoe that’s built without glue or stitching

• Superior Weather Resistance– Proprietary ECCO Hydromax™ leather treatment keeps a player’s feet dry and comfortable in all conditions

• Climate Control – Triple-component ECCO Comfort Fiber System insole guarantees a cool, dry shoe interior

• Tibetan Yak Leather – Naturally soft, durable, smooth and breathable uppers made from Tibetan Yak leather that is three times stronger than ordinary leathers

In addition to Couples, the ECCO men’s golf collection is worn in competition by scores of international Tour stars, including Graeme McDowell, Thomas Bjorn, Stuart Appleby, Thongchai Jaidee, Thorbjørn Olesen, Andreas Hartø and many others.

Sadly for the Freddie fans and comfort-bunnies among us on this side of the pond, the BIOM Hybrid LE will not be available for purchase in Europe.






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