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TaylorMade's ATV make choosing the ideal wedge easy
January 5, 2012

The innovative sole design of the ATV wedge eliminates the need to worry about having the right 'bounce' and enables a multitude of shot options under varying course conditions.

TaylorMade Golf's innovative ATV (All Terrain Versatility) wedge has been created to offer golfers a simple choice to handle a wide range of shots and course conditions. With strategically designed sole geometries, developed through years of research and extensive player testing, the company claim the ATV is the most versatile wedge in golf.

TaylorMade's ATV wedge

“Prior to the introduction of the ATV, the wedge is a piece of equipment that traditionally forces a player to sacrifice a certain shot type,” said Brian Bazzel, Product Creation Manager for irons, putters and wedges. “The ATV wedge is engineered to perform beautifully on a multitude of different types of shots, including chips, pitches, sand shots, full shots from fairway, out of the rough, off bare-lies, flop shots and bump-and-runs.”

The ATV’s sole design was designed with every curve, angle and edge serving a purpose to make the club more versatile. Significant relief at the toe, heel and trailing edge reduces resistance and changes how the sole reacts with turf and sand, depending on how the club is positioned at address and how much the face is opened. Each ATV sole is slightly different, depending on the loft.

Bazzel added: “You won’t find a bounce number etched anywhere into the ATV clubhead because the sole takes on different bounces depending on how you position the club for the type of shot you’re hitting, including where your hands are positioned in relation to the clubhead and depending on whether the face is square or to what degree it’s open.”

TaylorMade ATV wedge TaylorMade ATV wedge
The ATV's innovative sole design means every shot type is available in your bag

The ATV wedge also incorporates a new groove design, created by the TaylorMade R&D department, that generates nearly as much spin as its previous highest spinning groove ever, the Z, now outlawed in high-level competitions following the USGA & R&A reform of the definition of acceptable groove design. In addition, the flat areas between the grooves of the ATV wedge clubface incorporate a micro-texture that helps hold the ball to impart backspin.

Made of 304 stainless steel, the ATV wedge is offered with TaylorMade’s non-plated tour satin finish in seven lofts: 50°, 52°, 54°, 56°, 58°, 60° and 64°. Each sole is slightly different, depending on the loft.

For additional help with different shot types, the ATV is equipped with Lamkin’s new wedge grip, which extends farther down the shaft to provide improved traction when you choke down “to the metal,” and includes reference points to help create consistency in how far down the grip you go when choking down for certain shots.

The ATV wedge will be available at retail from April 3, 2012 at an RRP of £89/109€.

For further information about TaylorMade-adidas Golf products visit www.taylormadegolf.eu

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