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Yes! Golf unveils 2012 putter line and fitting system
January 25, 2012

Presenting their first new putter line since being acquired by Adams Golf, Yes! Golf will this week reveal an extensive range of new models featuring the innovative combination of C-Grooves and TPU Insert, promoting better feel and alignment, as well as a new putter fitting system. Available in the UK from April.

The 2012 Yes! putter line-up will see the introduction of a new, contrasting TPU65D insert which is placed in a precision milled slot behind the face. This insert is designed to provide improved feel, but also create True Square Alignment.

Yes! putters are famous for their patented C-Groove Technology, which allows the ball to begin a true roll up to 21.5% sooner for more consistent putts. The concentric shaped grooves also improve the performance of off-center hits, increasing accuracy up to 40%.

Yes! Golf's Callie-12 White putter The Sandy-12 Satin finish putter
Yes! Golf's Callie-12 White putter The Sandy-12 Satin finish putter

“The golf industry has put a real focus on proper fitting in recent years, the putter however has often been left out of this equation,” said Chip Brewer, President and CEO of Adams Golf. “A great majority of golfers are getting fit for their woods and irons, but buy their putter off of the rack. This is a huge detriment to their game. The new Bella-Fit Fitting System fills this void and revolutionizes the putter fitting process.”

Using a single Bella putter head, this system can fit for face-balanced, moderate toe hang or pronounced toe hang putter styles. It also uses an adjustable hosel to fit for lie angle and features three telescoping shafts to fit for length of standard putters (26-37in), mid/belly putters (36-47in) or long putters (46-52in). Once all the settings have been locked into position, the golfer can then hit practice putts to ensure proper fitting.

Bella-12 Jenny-12 Sophia-12
From l to r: the Bella-12, Jenny-12 and Sophia-12 blade putters

Yes! Golf announced that the 2012 lineup, which won a Gold Medal in the 2012 Golf Digest Hot List, will be launched at this week's PGA Merchandise Show in Orlando. This will be the first launch of putters for Yes! Golf since it was acquired by Adams Golf a year ago and will feature standard length, belly/mid, and long putters, many of which will be available in multiple finishes including satin, white pvd and black pvd. Also being showcased in Orlando will be the Yes! Bella-Fit Fitting System.

“We are thrilled to showcase our first lineup of Yes! putters at the PGA Show,” said Tim Reed, Vice President of Research and Development of Adams Golf. “The C-Groove Technology provides incredible benefits to golfers of all skill levels. We believe the enhancements made to the 2012 line provide improved performance and style that all golfers seek.”

Eleanor-12 Sara-12
The Yes! Golf Eleanor-12 (left) and Sara-12 mallet putters

The 2012 Yes! putters will be available from April 1st, 2012. The standard length putters will be available in 34in, 35in and custom lengths. The belly/mid length putters are 43in standard, with custom lengths available, and the long putters are 50in standard, also with custom lengths available. White and black pvd finishes will be available in some models at a premium to the standard price. Range and SRPs as follows:

STANDARD LENGTH BLADE PUTTERS

Callie-12 Satin: £149.99, White: £159.99, Women's: £149.99, MB: £299.99
Bella-12 Satin: £149.99, White: £159.99
Jenny-12 Satin:£149.99
Sophia-12 Satin: £149.99

STANDARD LENGTH MALLET PUTTERS

Sandy-12 Satin: £149.99, White: £159.99, Women’s: £149.99
Sara-12 Satin: £149.99
Eleanor-12 Black: £159.99

BELLY/MID-LENGTH PUTTERS

Pippi-12 Satin: £199.99
Sandy-12 Mid Satin: £199.99, Mid White: £209.99
Sara-12 Mid Satin: £199.99

LONG PUTTERS

Sara-12 Long Satin: £199.99
Sally-12 Long Milled: £299.99

For more about Yes! Golf, visit www.yesgolf.co.uk





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