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FootJoy adds a dash of lime & black to the FJ Sport

September 2, 2013

• FJ Sport delivers outstanding levels of ‘Sports’ performance for golfers of all ages & abilities
• New Lime & Black colour options deliver the perfect fusion of modern styling & innovation
• FJ Sport is trusted on Tour by the game’s elite, including 2013 Masters Champion Adam Scott

FootJoy has long been synonymous with bringing a modern athletic look to the fairways and no more is this evident than in the recent addition of two new colour options to the popular FJ Sport footwear category. Featuring the very best performance, comfort and fit characteristics in the game, this technologically-advanced golf shoe has been upgraded to encompass an entirely new sleek, sports upper pattern that is perfectly complemented by a vibrant Lime & more traditional Black. Both styles form the perfect fusion of cutting-edge design and contemporary styling, ensuring golfers step out onto the fairways looking and feeling like the Mark of a Player.


The FootJoy Sport in Lime & Black
The FootJoy Sport in Lime & Black

“FJ continues to set the highest standards in footwear innovation and the FJ Sport represents the perfect golf shoe for the dynamic golfer looking for the perfect combination of modern athletic styling and outstanding performance, comfort and fit. With this in mind and listening to consumer feedback we decided there was a need to introduce some more eye-catching colour options into this popular FJ category,” commented Russell Lawes, European Marketing Manager –FootJoy. “Our design team have once again done a stellar job in creating a look that will certainly make a statement on the course.”


The FootJoy Sport in traditional Black
The FootJoy Sport in traditional Black

Set for a worldwide consumer launch in September 2013, this hugely popular FJ model is trusted on tour by brand ambassadors, including the current Masters Champion, Adam Scott and Italian teen sensation, Matteo Manassero.

FEATURES/BENEFITS

Upper Technology

• Soft full grain leather uppers provide breathability, support and comfort with great tensile strength
• High frequency mould detailing offers contemporary styling.
• External TPU Heel Stabiliser provides additional support and stability.

In-Shoe Technology

• Athletic Mesh linings provide comfort and additional breathability.
• Lightweight Moulded EVA Fit-Bed increases underfoot cushioning, support and aesthetic appeal.
• Proof-Guard membrane offers waterproof protection and breathability.
• Laser last provides a full rounded toe character, standard fit across the forefoot and instep with a slightly narrow heel.

Outsole Technology

• A lightweight Moulded EVA midsole provides soft underfoot cushioning set inside a TPU frame.
• Wrapped TPU outsole is lightweight, durable and provides firm platform stability.
• Forefoot FlexZone provides outstanding flexibility.
• Heel Cleat placement for optimum traction
• Colour coordinated (White & Black/Red/Green/Purple) Stinger III cleats by CHAMP offer greens-friendly traction.

Visit www.footjoy.com

 





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