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ECCO maximise minimalism with BIOM Zero

January 28, 2013

ECCO are launching the BIOM Zero - the most minimal golf shoe ever from the Danish manufacturer of innovative footwear - as a limited edition style, beginning in February.

Offered in two colors, BIOM Zero weighs less than 10 ounces, making it the lightest golf shoe ECCO has produced. Built atop the patented Street outsole featuring the ECCO dynamic traction system (E-dts), its unique, direct-injected construction showcases unrivalled flexibility and an exceptionally low profile. These combine to provide full-length foot support and a Natural Motion experience that benefits the wearer.

"Our brand has been heralded for redefining comfort and now we're taking that to the next level," says Michael Waack, Head of Global Golf at ECCO. "We named BIOM Zero after the zero heel drop, but also because it's as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot."

Some of the features and benefits of BIOM Zero, which will retail for €160, include:

• BIOM Technology – Anatomical shoe last that promotes a natural foot position
• Low-Profile – Closest to the ground of any ECCO golf shoe
• Caldera Leather Uppers – Full grain, stain resistant and easy-to-clean
• Hydromax – Premium, tanned-in water-resistant treatment guaranteed to last
• Second Skin Leather Lining – Wicks moisture while creating a rich, supple interior
• Direct Injected Midsole – A process, unique to ECCO in golf, that provides superior cushioning, stability and comfort via a one-piece shoe built without glue or stitching

Ecco is the only major shoe manufacturer to own and manage every step of the shoemaking process – from leather production through its own shoe factories all the way to its stores and the company adheres to the design philosophy that "the shoe must follow the foot."

ECCO golf shoes are worn in competition by scores of Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.






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