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FootJoy M:Project - Minimum Construction for Maximum Feel

January 15, 2013

FootJoy is launching the aptly named M:PROJECT shoe, an exceptionally lightweight and streamlined performance golf shoe, created following years of research centred on the notion that Minimum Construction delivers Maximum Feel through all phases of the golf swing.

The FootJoy M:Project spiked leather shoe

Scheduled for launch in March, the athletic-infused shoe will be available in both spiked and spikeless versions in a variety of colour options for fashionable modern golfer. M:PROJECT is already being worn in competition by several FJ brand ambassadors, including Hunter Mahan.

Using proprietary M:SPEC leather by Pittards of England for a thin-yet-strong specification, this precision engineered shoe has been designed to deliver a full range of motion along with an superbly supple and comfortable feel. FootJoy are able to get the golfer as close to the ground as possible whilst maintaining stability, using a host of new technologies. These include an MP:627 last that allows for a generous forefoot shape so toes can easily spread and maintain grip, a ProTekt toe guard which provides additional abrasion resistance in key wear areas and an industry-first Laser Thin Duramax rubber compound that acts as a low-profile and a highly flexible conduit from ground to feet.

Click the image for a larger version

FootJoy have rounded off M:PROJECT with an exclusive new Stealth spike by Softspikes that uses the innovative P.I.N.S. receptacle system to deliver exceptional low-profile performance.

The FootJoy M:Project spiked shoe
(click for larger image)

“M:PROJECT is an exciting new category for FootJoy and the result of years of in-depth testing and research to deliver an incredibly lightweight and athletic shoe that gives golfers maximum feel and flexibility when they step out onto the golf course,” commented Russell Lawes, European Marketing Manager – FootJoy. “With an array of contemporary colour options and both a cleated and spike version, feedback from retailers has been extremely encouraging towards what I believe will be a game-changing golf shoe.”

The M:PROJECT spiked version will be available in the following vibrant and striking colour options, White/Black; White/Lime; White/Orange, Black/Charcoal & White/Charcoal with BOA lacing option,

The M:PROJECT spikeless can be purchased in White/White; White/Navy; Charcoal/Black; White/Silver as well as a mesh version in Blue/Grey.

Both models come with a 1 year waterproof guarantee and will be available in-store from March 2013 at £95 for the Leather/Mesh spikeless version, £105 for the Leather Spiked and £115 for the Boa .


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