Golf Today - Over 80000 pages of golf information
Golf News

FootJoy M:Project - Minimum Construction for Maximum Feel

January 15, 2013

FootJoy is launching the aptly named M:PROJECT shoe, an exceptionally lightweight and streamlined performance golf shoe, created following years of research centred on the notion that Minimum Construction delivers Maximum Feel through all phases of the golf swing.

The FootJoy M:Project spiked leather shoe

Scheduled for launch in March, the athletic-infused shoe will be available in both spiked and spikeless versions in a variety of colour options for fashionable modern golfer. M:PROJECT is already being worn in competition by several FJ brand ambassadors, including Hunter Mahan.

Using proprietary M:SPEC leather by Pittards of England for a thin-yet-strong specification, this precision engineered shoe has been designed to deliver a full range of motion along with an superbly supple and comfortable feel. FootJoy are able to get the golfer as close to the ground as possible whilst maintaining stability, using a host of new technologies. These include an MP:627 last that allows for a generous forefoot shape so toes can easily spread and maintain grip, a ProTekt toe guard which provides additional abrasion resistance in key wear areas and an industry-first Laser Thin Duramax rubber compound that acts as a low-profile and a highly flexible conduit from ground to feet.

Click the image for a larger version

FootJoy have rounded off M:PROJECT with an exclusive new Stealth spike by Softspikes that uses the innovative P.I.N.S. receptacle system to deliver exceptional low-profile performance.

The FootJoy M:Project spiked shoe
(click for larger image)

“M:PROJECT is an exciting new category for FootJoy and the result of years of in-depth testing and research to deliver an incredibly lightweight and athletic shoe that gives golfers maximum feel and flexibility when they step out onto the golf course,” commented Russell Lawes, European Marketing Manager – FootJoy. “With an array of contemporary colour options and both a cleated and spike version, feedback from retailers has been extremely encouraging towards what I believe will be a game-changing golf shoe.”

The M:PROJECT spiked version will be available in the following vibrant and striking colour options, White/Black; White/Lime; White/Orange, Black/Charcoal & White/Charcoal with BOA lacing option,

The M:PROJECT spikeless can be purchased in White/White; White/Navy; Charcoal/Black; White/Silver as well as a mesh version in Blue/Grey.

Both models come with a 1 year waterproof guarantee and will be available in-store from March 2013 at £95 for the Leather/Mesh spikeless version, £105 for the Leather Spiked and £115 for the Boa .

 





Rickie Fowler, Puma & Arnie Army to honor Arnold Palmer

Sketchers unveil 2018 GO GOLF collection



Rising star McKibbin set for European Tour debut at inaugural Shot Clock Masters

Colin Montgomerie to make Staysure PGA Seniors Championship debut

Golf Son Muntaner leads the way in Europe with revolutionary grass upgrade

Man United Captain Michael Carrick to make BMW PGA Championship debut

Lahinch Golf Club to host 2019 Dubai Duty Free Irish Open

Guy Kinnings to join the European Tour as Deputy CEO & Ryder Cup Director

Pieters boxing clever ahead of Belgian Knockout

Sir Nick Faldo relishing Old course reunion

Rose returns for another shot at Scottish Open title

More news


Otaegui goes the distance in Belgian Knockout

Aaron Wise claims first PGA title at AT&T Byron Nelson

Regions Tradition : Miguel Angel Jiménez wins first senior Major

Latest Official World Golf Ranking

Current European Tour Race to Dubai Standings

Current PGA Tour FedEx Cup Standings

Michele Thomson promoting Ladies Scottish Open

Grant, Matthew, Reid & Schober qualify for US Women's Open

Linn Grant leading US Open qualifier

LPGA & Dow announce team event in Michigan for 2019

Ariya Jutanugarn wins Kingsmill Championship

More news

© Golftoday.co.uk 1996-2018 - Terms & Conditions - Privacy Policy - About Us - Advertise - Classifieds - Newsletter - Contact Us