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FootJoy advanced summer shoe range

June 13, 2014

• New SuperLites CT, AWD Casual and DryJoys Casual provide terrific choice for spikeless footwear fans
• #1 Shoe and Glove in Golf introduces most varied and innovative summer golf shoe range in its history
• FJ’s industry-leading performance, comfort & fit ever present throughout this increasingly popular category


FootJoy SuperLites CT Hero
FootJoy SuperLites CT Hero

FootJoy has unveiled the lightest golf shoe in its men’s range and, in the process, created the widest offering of spikeless footwear in its history.

The launch of SuperLites CT, along with the AWD Casual and DryJoys Casual models introduced earlier this year, has contributed to what is the most diverse summer shoe range the brand has ever produced, providing greater convenience and comfort for golfers than ever before.

Following growing consumer demand for non-cleated designs in recent years, the brand is confident that its terrific variation of high performing street styles will strike a chord with golfers worldwide as the summer golfing season approaches.

Highlighting the diversity of the 2014 range, Russell Lawes, FJ Marketing Manager, said: “As we have seen with several high-profile players using our spikeless shoes at the highest level, including during Major Championships, the appeal of this sector continues to grow, as more people discover how well our shoes perform.

“By introducing three new models within our current spikeless range, we have ensured that there really is something for everyone looking to benefit from their added convenience and comfort, in terms of both style and price point.”

SuperLites CT – RRP: £67.50

The previously unseen SuperLites Ct debuts as the lightest model in the FJ men’s range. This has been achieved by incorporating an improved EVA midsole, featuring Fine Tune Foam (FTF), which is incredibly lightweight but at the same provides excellent shock-absorption.

Additional touch and feel comfort, as well as enhanced cushioning, comes courtesy of Athletic Mesh linings and the EVA Fit-Bed, while the Austin Last (representing the shape of the foot) provides superior fit across the forefoot, toe, inset and heel.

Available in White/Grey/Blue and Dark Grey/Black/Red colour options and a wide range of sizes.

AWD Casual - £65

Benefitting from the classic style of its full-grain leather upper, each AWD Casual model complements garments from FJ’s Performance Apparel collection and, as such, will appeal to the fashion-conscious golfer.

Adding substance to its style are the PU Film Membrane, utilised within the shoe to keep it watertight, and the PU with Nylex covered Fit-Bed, which is key to the AWD Casual’s exceptional cushioning and comfort.

The DuraMax Rubber Spikeless Outsole is a new formation, giving the golfer a stable platform for swinging freely and for comfortable off-course use.

DryJoys Casual – RRP: £125

As one of the most popular shoes in the 2014 FJ range, the brand has recently incorporated new colourways into an extended collection which now includes White/Lime, Grey/Red and Black/White, as well as the original White, Black and Dark Brown styles.

Designed with a more traditional look and featuring Premium ECL Leather by Pittards (Extreme Comfort Leather), the DryJoys Casual has a highly breathable and soft-to-touch upper, while also providing waterproof protection.

Stability is provided by the cutting-edge lightweight FTF (Fine-Tuned Foam), which provides perimeter weighting to the shoe for outstanding traction and control through the swing. Additionally, it delivers the benefit of exceptional cushioning for a comfortable wear.

Such is the performance of the DryJoys Casual that FJ brand loyalist Lee Westwood trusted them during his victorious Maybank Malaysian Open campaign, striding to an impressive seven-shot success in the White/Lime model.

Whether it is the all-round excellence and superior comfort of FJ ICON, the reliability and consistent performance of the DryJoys family, the advanced feel of D.N.A., the athletic-infused performance of the FJ Sport, FootJoy remains the overwhelming favourite for golfers of all abilities around the world.

Visit www.footjoy.com

 






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