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FootJoy introduces Italian Premier line to celebrate 10th Anniversary of MyJoys Programme

October 28, 2014

FootJoy has introduced its stunning Premier line to celebrate the 10th Anniversary of the immensely popular MyJoys Programme. The outstanding Premier category will allow customers to design their shoes from the finest all over Snake print and Lizard print Italian leathers.


FJ Icon in Red Snake
FJ Icon in Red Snake

Available in a bicycle toe pattern in cleated FJ ICON and FJ ICON BOA styles, as well as the spikeless FJ Professional, the line offers the following printed leather colours:

Snake print: Black, Brown, Red

Lizard print: Pearl, Charcoal

As ever, personalisation will be a feature of the MyJoys Premier footwear, with golfers able to customise their shoes featuring a name or message of up to six letters.

A further opportunity for customisation is provided in the potential to include patent and other printed leathers in the saddle area of the Premier Bicycle toe pattern.

Speaking of the new Premier line, FJ Marketing Manager, Russell Lawes, said: “It gives me great pleasure to be able to introduce the new Premier line to UK golfers as a further option within the MyJoys Programme.

“These striking new leathers offer a luxurious touch to the FJ ICON and FJ Professional models and provide further choice to MyJoys, which already boasts more than 8 million potential style variations.

“They also commemorate a landmark 10th year for MyJoys, which has been one of the greatest success stories in FJ history and has also found great favour amongst consumers.

“Through MyJoys, we ship personalised shoes to people worldwide, giving all golfers the opportunity to customise shoes suiting their specific style preferences and, just as importantly, shoe size.

“The popularity of MyJoys has continued to increase since the scheme was first launched in 2004 and we look forward to another ten years of offering our incredible service to golfers at all levels of the game.”

For more information, visit www.footjoy.co.uk or follow the brand on Twitter at @FootJoyEurope.

 





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