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Titleist launch DT TruSoft golf ball

January 28, 2016

Titleist, the #1 ball in golf, introduces the new DT TruSoft golf ball, precisely designed and manufactured to provide supremely soft feel on every shot with the exceptionally consistent performance and quality of Titleist.

For golfers who prefer a truly soft feel, the new Titleist DT TruSoft is the best performing golf ball in its class - a result of Titleist's rigorous research and development and industry-leading manufacturing technologies. Made at Titleist Ball Plant 2 in New Bedford, Mass., DT TruSoft features a new core and cover formulation engineered by Titleist R&D to deliver incredibly soft compression feel with impressive distance and short game playability.

"DT TruSoft is the latest generation of Titleist's soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel," said Michael Mahoney, Director, Titleist Golf Ball Product Management.

"Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball."

"DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line," Mahoney said, "and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance."

DT TruSoft replaces DT SoLo in the Titleist golf ball family while continuing the heritage of the longest-running Titleist microbrand - affectionately referred to by golfers over the years as the "Red Box" Titleist.

The new DT TruSoft golf balls are available now in golf shops worldwide in white and optic yellow, and have an SRP of £20 per dozen.

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