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Titleist 712s Maintain Size But Increase Performance
by John Steinbreder - November 7, 2011

The Holy Grail for equipment manufacturers has long been to create irons that offer forgiveness without compromising workability and come in traditional sizes and shapes that appeal to serious golfers.

It’s no easy quest, to be sure, but that doesn’t stop clubmakers from continuing to search for that optimum combination of performance attributes. And some, on occasion, feel they actually find it.

That’s the case with engineers at Titleist, who believe their new 712 Series AP1 and AP2 irons have all the goods.

Titleist AP1 Titleist AP2
Titleist AP1 Titleist AP2

The 712s are multi-material, dual-cavity clubs featuring internal weighting that utilizes higher density tungsten so mass may be distributed more efficiently to increase MOI (Moment of Inertia) for better distance control and more consistent ball speeds across the clubface on mis-hits.

That is another way of saying they are more forgiving than previous generations AP1s and AP2s, and company officials say they were able to do that without changing the CG (Center of Gravity) locations, which would affect the ability to flight and shape shots.

Toplines of (left) the AP1 & (right) AP2

Both versions of the new 712s feature the compact profile and sleek contours found in traditional forged irons as well as Titleist’s Tuned Funnel Feel System, a comolded insert of soft elastomer and aluminum plate for improved sound and feel.

Not surprisingly, there are also subtle differences between the two models. The 712 AP1 boasts a new top line shape and progressively reduced blade lengths from long iron to short, while the AP2 has a square-toe profile as well as reduced sole width in the short irons for better turf performance.

“Our goal was to keep the irons fundamentally the same size of their predecessors while increasing the forgiveness as we maintained workability,” says Chris McGinley, vicepresident of marketing for Titleist golf clubs.

As far as the folks at Titleist are concerned, it was quite a discovery.

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