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Honma- The ultimate custom fit clubs?
by Carly Cummins
April 27, 2012

It's no lie when I say that I've been searching for a set of irons to suit my swing for an entire year. Every time I lay my eyes on an iron I like the look of it turns out to be one that can't be customised to suit my swing (slightly faster than the average lady but without the strength to use a men's club). I've visited Pro Shops galore and even had custom fitting sessions with some of the leading golf brands but the choice of shafts, along with what material can work in what clubhead, is always limited. So I was excited to hear that Japanese luxury golf manufacturer Honma had introduced a personal custom-fitting service 'Honma To You' that offers customers virtually every club specification under the sun, something that might just solve my dilemma...

The service is very exclusive. You simply phone and book an appointment for a Honma swing analysis expert to pay a personal visit to your home club or driving range and spend time fitting you for a set of clubs. It's also not cheap (a set of custom fit Honma irons will set you back over £1000) but when you consider that you'll probably play them for the next 5-10 years before needing to switch again it really does justify the price.
The irons I instantly fell in love with were the Beres IS-01. Not only do they look fantastic but they feel amazing too. The responsive feel comes thanks to the soft forging - each iron has been individually crafted by Honma's experienced clubmakers to offer this superb feel, without compromising on distance. Such was the performance I discovered - an easy launching, powerful ball flight and pinpoint reliable distance control, along with that responsive buttery soft feel.

I had to be patient to get the right irons (after your fitting your club specs are sent to Honma HQ in Sakata Japan to be made, which means it's four to six weeks before the individually-crafted clubs arrive at your door) but it was definitely worth it!

I love Honma's uncompromising approach to helping you get the right equipment, they really are putting themselves out there to ensure that you get a first-class service, the type usually only reserved for the Tour pros, and no other golf brand offer this.

If you want to experience the same service you can email: info@honma.co.uk








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