Bubba Watson was given a helping hand during his Northern Trust Open success, donning G/FORE golf gloves for the final two rounds.
The two-time Masters champion has signed a deal to wear the designer G/FORE products, but it was not due to start until he played at Augusta in April. Yet the 37-year-old Floridian was so taken with the gloves that he chose to wear one on Saturday and Sunday as he saw off a late run from Aussie Adam Scott to secure the $1.2m championship.
The G/FORE brand was created by fashion-industry stalwart Mossimo Giannulli - founder of the billion-dollar clothing company Mossimo Inc - in 2011 after he became frustrated in his search for colourful and functional golf gloves. And it is Giannulli's reputation for perfection and attention to detail which seems to have attracted the world number four.
He added that he likes the glove, in part, because he has "skinny hands," and G/FORE tailored the glove for a better fit.
Yet Bubba is not even the first Masters-winning Watson to wear G/FORE gloves - nine-time Major champion Tom Watson also wears the brand and was memorably pictured waving a G/FORE-clad hand to fans from the Swilcan Bridge at his farewell St Andrews' Open last summer.
G/FORE's President, Nicole Castrogiovanni, said: "We look forward to enjoying a long and mutually successful relationship with one of golf's most talented."
As well as premium quality gloves and shoes, G/FORE launched its first apparel range in autumn 2015 with more to follow in the spring. The collection features custom fabrics - created by G/FORE to deliver exceptional performance - while the design respects tradition but adds a modern twist.
Club golfers can lay their hands on the clothing, shoes and Bubba's championship-winning designer gloves at selected pro shops up and down the country, while the products are also available at a choice of premium online retailers.