Celtic Manor Resort wins “Oscar” for second year

The Celtic Manor Resort, host to the 2010 Ryder Cup, scooped one of the big prizes for the second successive year at the annual 59club golf service awards – regarded by many as the ‘Oscars’ of the golf service industry.

The Newport venue was awarded the title of the ‘Ultimate Golf Resort’ at a ceremony – compered by talkSPORT presenter Georgie Bingham and held at the Forest of Arden Marriott Hotel & Country Club – following a series of outstanding assessments in 59club’s regular mystery shopper visits and its status as the top-performing club of all the Gold Flag winners.

The awards are designed to reward the top golf venues across all business elements – sales, service, operations, retail, food and beverage, and management – while 59club’s industry benchmark, the Gold and Silver Flags, recognise the finest membership clubs and commercial venues. The awards’ evening was also the culmination of a day of membership sales and retention seminars open to all golf/leisure staff and club managers, which attracted more than 150 delegates.

Ten other venues received their Gold Flag awards – the Grove; Gleneagles Hotel; Monte Rei Golf & Country Club; Belfry Hotel & Resort; and Forest of Arden Marriott Hotel & Country Club, in the resort category, while Dubai Creek; Emirates; Stoke Park Country Club, Spa & Hotel; Wentworth Club; and Al Badia took the members’ club awards.

Nine venues secured the Silver Flag: Duke’s, St Andrews; Rockliffe Hall; Club de Golf Alcanada; Son Muntaner; St Pierre Marriott Hotel & Country Club; and Foxhills took the resort honours, while Close House; Broadstone; and Manor House (Castle Combe) were the honoured members’ clubs.

Collecting the award on behalf of Celtic Manor, Will Hewitt, director of golf, spa and leisure, said: “Seeing the name of the resort up there, among the calibre of competitors you’re up against, the guys back at the resort are going to be chuffed to bits. We’ve got massive respect for the other resorts; I know them well, I know what they offer, which is a great experience, so we’re very happy.

“It’s the start of the golfing season, we’re already thinking about the ways we can do things differently. A number of our visitors are repeat business and so we’re looking to tinker a little bit to improve their ‘journey’ with us.


Also in the <£75 category, Mytime Active’s Dibden Golf Centre, on the edge of the New Forest, in Hampshire, also saw two members of staff take individual titles, with Paul Smith named ‘Golf Retail Manager of the Year’ and his colleague Ellie Gray scooping the award for ‘Food And Beverage Manager of the Year’.

Other awards went to Macdonald Hill Valley Hotel, Golf & Spa (Most-Improved Golf Sales Team); Stoke Park Country Club, Spa & Hotel (Golf Sales Team); the Vale Resort (Leisure Membership Sales Team); and Margaux Park, of the Duke’s, St Andrews (Food and Beverage Manager).

Simon Wordsworth, chief executive at 59club and a fellow of the PGA, said: “Congratulations to all of the winners who have, during 2015, displayed an unerring desire to provide only the very best in service and professionalism across all spectra. These outstanding performances highlight just how lucky we are in the golf industry to possess consummate professionals across all different size and manner of venues.”

59club is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.


Leading individual golf sales performance

Leading individual golf sales performance

Most-improved golf operation team of the year

Most-improved golf operation team of the year

Most-improved golf sales team of the year

Most-improved golf sales team of the year

Golf operation team of the year

Golf operation team of the year

Golf sales team of the year

Golf sales team of the year

Golf membership sales team of the year

Golf membership sales team of the year

Leisure membership sales team of the year

Leisure membership sales team of the year

Golf retail manager of the year

Golf retail manager of the year

Golf retail manager of the year (average green fee below £75)

Golf retail manager of the year (average green fee below £75)

Food and beverage manager of the year

Food and beverage manager of the year

Food and beverage manager of the year (average green fee below £75)

Food and beverage manager of the year (average green fee below £75)

Greenkeeper of the year

Greenkeeper of the year

Greenkeeper of the year (average green fee below £75)

Greenkeeper of the year (average green fee below £75)

Golf manager of the year

Golf manager of the year

Golf manager of the year (average green fee below £75)

Golf manager of the year (average green fee below £75)

Golf group of the year

Golf group of the year

Ultimate golf resort

Ultimate golf resort

Gold flag (resorts)

Gold flag (resorts)

Silver flag (resorts)

Silver flag (resorts)

Gold flag (members clubs)

Gold flag (members clubs)

Silver flag (members clubs)

Silver flag (members clubs)