The eyes of the world will be on Northern Ireland this week as the ISPS Handa World Invitational Men | Women, Presented by Modest! Golf Management gets under way at Galgorm Castle Golf Club and Massereene Golf Club from August 15-18.

The innovative event brings men and women together on the same courses as they compete in their respective tournaments for separate trophies and equal prize funds for the first time on European soil.

With alternating tee times between the men’s and women’s groups, fans can expect plenty of drama, with the two champions set to be crowned within moments of each other.

Galgorm and Massereene will share hosting duties across the opening two days, with the competitors completing one round at each of the two layouts, before the all the action takes place at Galgorm over the weekend, where a cut will take place after the second and third rounds.

Some of the biggest names in female golf will tee it up this week, including Solheim Cup Captain Catriona Matthew – who named her team for the biennial showpiece earlier this week – and Charley Hull, the World Number 29, who will play in her fourth Solheim Cup next month.

“It’ll be a really interesting week," said Hull. "I played a similar event like this that was also sponsored by ISPS Handa in Australia and that was good fun. I’m looking forward to enjoying the experience this time around and taking it all in.

“I’m going to have to play Massereene blind as I’ve had a busy few weeks, with back-to-back Majors and also Solheim Cup selection and practice at Gleneagles on Monday, but I’m looking to forward to getting back out there and competing.”

Calum Hill, who has two victories in his last three European Challenge Tour starts, returns to the scene of his maiden victory after he triumphed at the Galgorm Resort & Spa Northern Ireland Open, presented by Modest! Golf in 2018, and will have top spot in the Challenge Tour Rankings in his sights with current occupant Antoine Rozner not in the field.

“It’s really nice to be back here," said Hill. "I’ve got a lot of good memories coming into this week, so hopefully I can have another good week.

“It’s just a lot busier this week. I don’t think having the men and women here will change much about the golf, although the field is quite big. It should be really good fun."

A plethora of storylines are emerging from this innovative and inclusive tournament on the Challenge Tour International Schedule, as husband and wife duo Scott and Kylie Henry again tee it up in the same tournament after playing in the Jordan Mixed Open Presented by Ayla earlier this year, while local sisters Leona and Lisa Maguire and German siblings Moritz and Karolin Lampert will also compete at Galgorm and Massereene.

“I’m really excited to be playing in front of the home fans this week," said Leona Maguire. "The first event I ever played in was the Northern Ireland Open and to be back here as a pro is a really special thing.

“Irish golf fans are always fantastic to come out to support us, it doesn’t really matter what it is. There’s set to be lots of crowds out there this week, so hopefully I can give them plenty to cheer.”

The drive for inclusivity continues apace with men and women competing together this week, with Ireland’s Brendan Lawlor, the winner of the inaugural EDGA Scottish Open last month, also set to compete alongside Challenge Tour professionals for the first time. The action will begin on both courses at 7.30am local time on Thursday August 15 and live updates of the men’s and women’s action from both courses can be found by following @Challenge_Tour on Twitter.