The European Tour is introducing the Rolex Series this year, which starts in late May with the BMW PGA Championship at Wentworth and ends in late November with the season-ending DP World Tour Championship in Dubai.
The other events that make up the Rolex Series are Irish Open and Scottish Open in successive weeks ahead of the British Open; the Italian Open in October; and then the Turkish Airlines Open and Nedbank Challenge in South Africa leading into the finale in Dubai.
European Tour chief Keith Pelley said one goal was to create a product that ''provides a strong financial offering for our young players so they don't have to go to the United States.'' All the tournaments will have a minimum $7 million purse.
While 2017 is the inaugural year of the Rolex Series and Pelley expects it to expand, he should get an early indication of its traction.
For starters, PGA Tour purses (minus the majors the World Golf Championships) average $7.06 million this season. Equally important are world ranking points, and the gap between the PGA Tour and the European Tour continues to grow.
PGA Tour events awarded an average of 57.4 points to the winner in 2016, up from 56.4 a year ago. The European Tour averaged 42 points for the winner, slightly down from 42.2 points last year.
Throw out the majors and WGCs, and the PGA Tour offered an average of 50.6 points compared with 32.9 points for European Tour events.
The BMW PGA Championship is considered the flagship event for Europe and is guaranteed to offer the winner 64 points (Jordan Spieth received 52 points for winning the Colonial, even though it had a much stronger field that week).
Among the rest of the regular European Tour events, the strongest fields were the Abu Dhabi HSBC Championship and the DP World Tour Championship, both offering 52 points to the winner. The PGA Tour had 17 regular events that offered 52 or more. That includes the FedEx Cup playoff events, which averaged 69 points for the winners. The first two FedEx Cup events offered 74 points, slightly below World Golf Championship level.
Europe at least hopes to build some momentum with the first part of the Rolex Series, particularly the stretch between the U.S. Open and British Open. The Irish Open and the Scottish Open last year offered 46 points to the winner. They will be up against The Greenbrier Classic (canceled last year because of flooding) and the John Deere Classic, which offers the smallest purse ($5.6 million) among PGA Tour events that earn full FedEx Cup points.