{"id":1245182,"date":"2023-06-07T21:15:41","date_gmt":"2023-06-07T21:15:41","guid":{"rendered":"https:\/\/golftoday.co.uk\/?p=1245182"},"modified":"2023-08-05T11:47:46","modified_gmt":"2023-08-05T11:47:46","slug":"jessica-klodnicki-interview-kt","status":"publish","type":"post","link":"https:\/\/golftoday.co.uk\/jessica-klodnicki-interview-kt\/","title":{"rendered":"Jessica Klodnicki interview"},"content":{"rendered":"
Jessica Klodnicki has been with KT for one year. She spent much of her career leading product, marketing and overall general operations for multiple sports and outdoor brands beginning with Mizuno, focused on golf, running and team sports.<\/p>\n
She led several outdoor brands including Bell, CamelBak and Camp Chef until she took over as CMO at Skullcandy, an action sports focused audio brand. She currently serves on the Board of Directors of Gathr Outdoors, which includes golf cleat and accessory brands Softspikes, PrideSports, Champ and Pride Golf Tee.<\/p>\n
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The company is going through an exciting transformation shifting from KT Tape to KT, where the brand will continue to focus on its market leading kinesiology tape, but also expanding its KT Health line of performance and recovery products.<\/p>\n
The brand will continue to support top athletes but is also extending its communication efforts to the everyday athlete who can benefit most from their offerings.<\/p>\n
This includes a completely new website, new approach to communications and many new product launches, including most recently their Pro Oxygen line of tape and 360-degree cooling Ice Sleeve.<\/p>\n
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KT has recently embraced a new company purpose - to empower movement to unleash every body's potential.<\/p>\n
The spirit of this statement is that we want to support athletes and active consumers at all levels. I am a passionate mountain biker, skier and former marathoner. Through all these sports, I personally understand the impact of pain and injury prevention and recovery.<\/p>\n
I wake up every day thinking about how to keep our consumers in the game, continuing to enjoy the activities they are passionate about.<\/p>\n
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KT Tape was founded shortly after the 2008 Olympics after the founders observed the use of kinesiology tape on top athletes. While the practice of kinesiology taping originated out of Japan, at the time it was thought that only clinicians could apply the product.<\/p>\n
The founders of KT Tape believed that the practice could be deployed directly to consumers to apply to themselves to provide drug free pain relief for sports related injuries. Since then, the brand has become the dominant market leader in North America in the category.<\/p>\n
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KT Tape has the most extensive and advanced range of kinesiology tape that spans a variety of materials and adhesive strengths to suit a variety of use cases and duration of wear.<\/p>\n
Further, the company has extended the product line beyond kinesiology tape to include Pain Relief Gel, Ice Sleeves, Blister Relief and Chafing products to serve athletes as they prepare, perform, and recover for their sports.<\/p>\n
We also recently launched Pro Oxygen kinesiology tape that is infused with Celliant\u00ae Infrared mineral powder to convert body heat to infrared energy, bringing more oxygen to cells in the local area.<\/p>\n