You may have noticed that\nthe Rugby World Cup is on television at the moment, although since it is being\nplayed in Japan some of the kick-off times are little anti-social. Also,\nbecause it\u2019s being played in Japan, typhoons can get in the way, which has done\nfor the England v France game tomorrow.<\/p>\n\n\n\n\n\n
But what you will have\nnoticed if you have been watching is that the rugby is being shown on ITV. No\nneed for a pay-TV subscription to enjoy it. Coincidentally, I saw a piece in\nthe newspapers yesterday about ITV being likely to try to get Champions League\nfootball back again when the bidding for the 2021-4 seasons has been concluded.\nPresently BT has exclusive rights to show the Champions League here but, it was\nnoted in The Times<\/em>, \u201cthe lack of a\nterrestrial media partner has meant that UEFA has had to accept much lower\npublic exposure in the UK\u201d. I don\u2019t expect you to shed any tears for football\u2019s\nauthorities but this is an illustration that this cuts both ways: free-to-view\ntelevision can benefit everyone.<\/p>\n\n\n\n\n\n
The European Tour is changing…#DrivingGolfFurther<\/a> pic.twitter.com\/Ry5FjL2qLc<\/a><\/p>\u2014 The European Tour (@EuropeanTour) October 1, 2019<\/a><\/blockquote> <\/div>\n\n\n\n
\n\n\n\nA little over a couple of\nweeks ago, the European Tour unveiled a new \u201cmodern, fresh logo\u201d as part of a\nbrand revamp \u201caimed at Driving Golf Further [their capitals, not mine] through\nnew guiding principles of innovation, inclusivity and Globality [again]\u201d. All\nswell and good, although the overarching message of good news was rather\ndampened when a week later Rory McIlroy, Europe\u2019s best golfer, said: \u201cI\u2019m\nhonestly sick of coming back to the European Tour, shooting 15 under par and\nfinishing 30th<\/sup>. I don\u2019t think the courses are set up hard enough.\u201d<\/p>\n\n\n\n\n\n
(I suspect there was a different form of displeasure in France at last week\u2019s announcement of the 2020 Tour schedule<\/a>. Administrators in Paris had been hugely hacked off that their reward for staging the last Ryder Cup was for the 2019 French Open to be moved from its traditional June\/July date to October; to next week in fact. Next year it will be back in July \u2013 but up against the WGC\/FedEx St Jude Invitational, pretty much guaranteeing it gets no top names.)<\/p>\n\n\n\n
\n\n\n\nNext year, cricket\u2019s new\ndomestic short-form concept, The Hundred, will have some matches shown live on\nthe BBC. It remains to be seen how that pans out but I do think that golf needs\nto find a way to do something similar; something more meaningful than a logo\nredesign.<\/p>\n\n\n\n
\n\n\n\nYou\ncan follow Robert Green on Twitter @robrtgreen and enjoy his other blog <\/em><\/strong>f-factors.com<\/a> plus you can read more by him on golf at\nrobertgreengolf.com<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"