{"id":228882,"date":"2020-01-16T15:46:04","date_gmt":"2020-01-16T15:46:04","guid":{"rendered":"https:\/\/golftoday.co.uk\/interview-with-mark-wagner-club-car-electric-vehicles\/"},"modified":"2022-10-06T12:23:06","modified_gmt":"2022-10-06T12:23:06","slug":"interview-with-mark-wagner-club-car-electric-vehicles","status":"publish","type":"post","link":"https:\/\/golftoday.co.uk\/interview-with-mark-wagner-club-car-electric-vehicles\/","title":{"rendered":"Interview with Mark Wagner"},"content":{"rendered":"\r\n<p><strong>Backgrounder -- <\/strong><\/p>\r\n\r\n\r\n\r\n<p>As the president of\u00a0the global leader of golf cars and one of the largest of small electrical vehicles, Mark Wagner has\u00a0full responsibility for the management, operations, strategy and performance of the Club Car business<a href=\"\/where-is-golf-headed-in-2020-and-beyond\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\". (opens in a new tab)\">.<\/a>\u00a0He\u00a0has led\u00a0numerous product\u00a0introductions\u00a0like\u00a0Club Car Connect\u00a0with Shark\u00a0Experience in car entertainment and Visage course management tools,\u00a0the\u00a0LI-ION Lithium car,\u00a0the Tempo Walk (an autonomous caddie)\u00a0and Club Car\u2019s 502 golf turf and utility vehicle\u00a0that helps superintendents do their jobs better.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"alignnone wp-image-161033 size-page-width\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Mark-Wagner-970x545.jpg\" alt=\"Mark Wagner\" width=\"970\" height=\"545\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Mark-Wagner-970x545.jpg 970w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Mark-Wagner.jpg 1024w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\r\n<figcaption>Mark Wagner<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>The Wagner Story --<\/strong><br \/>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>I had been in sales and distribution leadership roles\u00a0for over 20 years with\u00a0Ingersoll Rand, our parent company,\u00a0before joining Club Car as President\u00a0in 2017.\u00a0 While working in sales offices across the northeast, a mentor once told me no matter the product complexity, or the technology it entails, or its advantage vs. competition our\u00a0success will always be tied to our people.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>He stressed to me that if our associates and channel partners are passionate about what they do and excited about\u00a0working for\u00a0our company,\u00a0they will\u00a0always\u00a0go the extra mile for our customers.\u00a0The best strategies or best products are critically important, but only if you have great people to make them a reality.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Years later, I have found that advice to be true. Across many industries and geographies,\u00a0I have\u00a0seen\u00a0amazing people working incredibly hard\u00a0behind every\u00a0business\u00a0success.\u00a0\u00a0My role is simply to help our people\u00a0succeed and\u00a0it\u2019s\u00a0less about top down decision making. Winning is contagious and when a business has momentum like Club Car has, the energy from our team almost fuels itself.<\/p>\r\n\r\n\r\n\r\n<div align=\"center\">\r\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\r\n<p dir=\"ltr\" lang=\"en\">Just one more week before we get to the <a href=\"https:\/\/twitter.com\/hashtag\/PGASHOW?src=hash&amp;ref_src=twsrc%5Etfw\">#PGASHOW<\/a>! Last year we joined more than 40,000 golf industry professionals to check out the best of anything else a golfer could possibly need. We\u2019re even more excited about this year's show. <a href=\"https:\/\/twitter.com\/hashtag\/clubcar?src=hash&amp;ref_src=twsrc%5Etfw\">#clubcar<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/pgashow?src=hash&amp;ref_src=twsrc%5Etfw\">#pgashow<\/a> <a href=\"https:\/\/t.co\/OzCmEWUlHG\">https:\/\/t.co\/OzCmEWUlHG<\/a> <a href=\"https:\/\/t.co\/ZEq8LSlocQ\">pic.twitter.com\/ZEq8LSlocQ<\/a><\/p>\r\n\u2014 Club Car (@clubcar) <a href=\"https:\/\/twitter.com\/clubcar\/status\/1217127527346573313?ref_src=twsrc%5Etfw\">January 14, 2020<\/a><\/blockquote>\r\n<script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\r\n\r\n\r\n\r\n\r\n\r\n<p style=\"text-align: center;\">***<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>You\u00a0wake up in the morning -- what's the driving passion?\u00a0<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>I am passionate about what I do at\u00a0Club Car\u00a0because of the excitement and challenges that I get to experience every day. Our teams are working hard to manage our significant growth, product innovation, and feature complexity simultaneously while maintaining our brand promise and quality.\u00a0The demand for electric vehicles across many product platforms and geographies is at\u00a0an\u00a0all-time high. Golf remains a very healthy business and\u00a0our consumer and commercial markets are rapidly growing around the world.\u00a0The\u00a0amount of\u00a0product development and electric power train battery technology advancement\u00a0currently\u00a0at Club Car is unprecedented in our history.\u00a0\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>How would you assess the overall health of the golf industry as we begin 2020?\u00a0<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>I\u2019m very encouraged with\u00a0the state of our industry and particularly\u00a0the work\u00a0that\u00a0we\u00a0as well\u00a0as\u00a0other\u00a0industry\u00a0leaders\u00a0have done, both to\u00a0identify\u00a0the challenges\u00a0and to grow and evolve the game. These\u00a0efforts have\u00a0undoubtedly\u00a0led to greater participation. Since 2016 we\u2019ve seen\u00a0growth\u00a0in golf participation\u00a0year over year\u00a0over year\u00a0\u2013 both 24.2 million on course and 9.3 million for off course\u00a0with\u00a0entertainment and training type venues. We are bringing\u00a0insights along with\u00a0better technology, better products and better experiences\u00a0to\u00a0a captive audience of 33.5 million participants and that\u2019s very promising.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>The\u00a0golf market is clearly evolving as Baby Boomers being supplanted by Millennials -- albeit not at an exact replacement percentage. How does such market evolution impact Club Car priorities in the marketplace?<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>Our audiences are\u00a0broader\u00a0so our approach in delivering solutions and products that matter has\u00a0to be different. We focus on evolving so we\u2019re more compelling and engaging. Millennials have grown up with a phone in their hand and access to\u00a0streaming music\u00a0so\u00a0there\u2019s an expectation of being connected.\u00a0We are paying attention to that and in lock step with making sure we deliver new offerings and options to these golfers and the golf courses who serve them.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"alignnone wp-image-161034 size-page-width\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Tempo-Family-Shot-970x545.jpeg\" alt=\"Interview with Mark Wagner - President, Club Car\" width=\"970\" height=\"545\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Tempo-Family-Shot-970x545.jpeg 970w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Tempo-Family-Shot.jpeg 1024w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\r\n<figcaption>Club Car's Latest Product Line<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>What's\u00a0the biggest differentiator in what Club Car does versus any of your competitors?\u00a0<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>We are stewards of the game\u00a0and engage with future generations of\u00a0the game\u00a0often and early, largely due to our unique industry relationships\u00a0and partnerships\u00a0with the\u00a0likes of\u00a0PGA, First Tee and US Kids, among others.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>It\u00a0makes\u00a0us unique and allows\u00a0us to better understand the industry and the business of golf, and\u00a0help support\u00a0the game\u00a0which is good for everyone.\u00a0We strive to meet the needs and expectations of new audiences\u00a0like Millennials,\u00a0but also\u00a0youth\u00a0in an effort to build relationships between them and the game they will hopefully play for life. Our\u00a0relationship\u00a0with youth organizations brings\u00a0us closer to the game through their eyes.\u00a0Many of these players will become accomplished golfers, join clubs and\u00a0perhaps serve on\u00a0golf-related boards and associations.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>In addition to our\u00a0partnerships\u00a0we bring unique products, services and technology to the game with exclusive entertainment options like the Shark Experience and our Visage Fleet Management system along with products like our\u00a0hands-free caddie the\u00a0Tempo Walk. We align ourselves with\u00a0the National Club Association and with\u00a0courses in a way that sets them up for success and helps them drive new revenues to courses and better manage their operations.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>What's your take on golf clubs and courses using golf boards as opposed to traditional golf carts -- whether electric or gas?<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>We fully support innovation. Golf boards, bikes, scooters, and our golf cars are all micro-mobility options for a rider, and depending on the application they all have their place.\u00a0Collectively they\u00a0provide\u00a0an alternative way to get around, to exercise and\u00a0to have fun. For Club Car,\u00a0we\u00a0continue to innovate and ensure that we serve large portions of the market,\u00a0and we must also take into consideration a golf course\u2019s terrain which can be challenging. In the end we want to provide\u00a0a\u00a0fun,\u00a0safe\u00a0and quality experience for golfers.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"alignnone wp-image-161039 size-page-width\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_-screen-tech-shot-970x545.jpeg\" alt=\"Interview with Mark Wagner - President, Club Car\" width=\"970\" height=\"545\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_-screen-tech-shot-970x545.jpeg 970w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_-screen-tech-shot.jpeg 1024w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/>\r\n<figcaption>Visage Mobile Golf Information System<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>There's been a major push for more golfers to actually walk when playing given the surging obesity rate in America. How does taking a power cart, whether one from Club Car or a competitor, fit or not fit in with this changing landscape and what does that bode for future usage?\u00a0<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>All exercise is good exercise. I know when I play cart golf\u00a0I can still push 8,000 steps or I can\u00a0take Tempo Walk, a nice\u00a0option for fitness\u00a0enthusiasts\u00a0and low handicappers who might generally carry a bag which can affect your swing. With Tempo Walk \u2013 you have a great\u00a0alternative in a golf experience\u00a0that provides\u00a0fun,\u00a0exercise and\u00a0a hands-free\u00a0option so you can focus on your swing and\u00a0make your way\u00a0around the course\u00a0in an enjoyable fashion.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>When you play golf -- how often do you use a power cart versus walking via either carrying your bag, using a pull cart or employing a caddie if available?\u00a0<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>I\u2019m driving in a Club\u00a0Car\u00a0most\u00a0every time.\u00a0I like to mix it up from time to time and I\u2019ve also enjoyed using our Tempo Walk.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>Companies routinely tout the importance of customer service -- define the term and the approach followed at Club Car.<\/strong>\u00a0\u00a0\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>It\u2019s really about how we make the complex simple. And it\u2019s difficult.\u00a0Consider when\u00a0you\u2019re at a restaurant staring at a menu that is six\u00a0pages long. How does the establishment\u00a0perfect each and every dish?\u00a0Well,\u00a0at Club Car\u00a0we\u2019re working on that.\u00a0We are talking about\u00a0automotive grade cars and technology\u00a0that are maintained around the world. If a customer has a concern, how do we resolve their\u00a0issue as quickly possible?\u00a0 It takes expertise and investment.\u00a0An upfront investment with planning and\u00a0the ability to design\u00a0product lines\u00a0that\u00a0refresh our portfolio with new innovations, while\u00a0also\u00a0asking ourselves\u00a0how we can\u00a0improve quality. It\u00a0takes time and\u00a0an investment in our greatest resource, our people. We are constantly tasked with and tinkering with our technology, front end systems and how we can interact with\u00a0customers more efficiently.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\">\r\n<figure id=\"attachment_161040\" aria-describedby=\"caption-attachment-161040\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-161040 size-full\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Carryall-500-turf-maintenance.jpg\" alt=\"Interview with Mark Wagner - President, Club Car\" width=\"800\" height=\"533\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Carryall-500-turf-maintenance.jpg 800w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Carryall-500-turf-maintenance-343x229.jpg 343w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Carryall-500-turf-maintenance-467x312.jpg 467w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2020\/01\/club-car_Carryall-500-turf-maintenance-560x373.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-161040\" class=\"wp-caption-text\">Carryall Turf Maintenance Vehicle<\/figcaption><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>The\u00a0most serious challenges facing Club Car -- short and long term -- is what?<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>We\u2019ve experienced a lot of growth\u00a0and we\u2019re delivering a very sophisticated line of products that serve very different audiences and markets. The challenge is\u00a0to manage the complexity of\u00a0our products\u00a0as well as\u00a0the business so\u00a0we can continue to expand in new markets and\u00a0grow and leverage the growth so in the end we\u00a0continue\u00a0to\u00a0deliver\u00a0cost effective products and offerings\u00a0that provide the highest level of value and experience to our customers.\u00a0\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><br \/><strong>Best advice you ever received -- what was it and who from?<\/strong>\u00a0\u00a0<\/h4>\r\n\r\n\r\n\r\n<p>An important mentor to me was Steve Wey. He was present in my career while I was rising through the ranks of sales. He said,\u00a0<em>\u201cIt\u2019s not all about technology, it\u2019s all about people, and how we serve our customers and that\u2019s all that matters\u00a0\u2013\u00a0no\u00a0matter what we do.<\/em>\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><strong>***<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><strong>For more info go to:<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.clubcar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.clubcar.com<\/a>\u00a0<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"text-align: center;\"><strong>Photos courtesy: Club Car<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>President, Club Car<\/p>\n","protected":false},"author":4,"featured_media":161035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,53],"tags":[688,5414,2498,5152,69,5380],"class_list":["post-228882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-pga-show","tag-19th","tag-electric-vehicles","tag-golf-equipment","tag-january-2020","tag-m-james-ward","tag-pga-merchandise-show"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Mark Wagner - President, Club Car - Golf Today<\/title>\n<meta name=\"description\" content=\"Interview with Mark Wagner - President, Club Car. 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