Dr. Braly\u2019s popular designs were the Console Sand wedge and the DynaPhase golf clubs — the first mass produced clubs made with titanium. Kim worked alongside his father and concentrated primarily on golf club design and shaft technology. Kim and his father sought out the best golfers in the world to validate their designs and assist in the development of new product. Together, Kim and Dr. Braly formed one of the first-ever Tour vans on the PGA TOUR. During this time, the Bralys engineered innovative golf shaft technologies, co-authored patents on Frequency Matching\u00ae and designed new products for manufacturers and touring professionals.

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In the 1980s, Kim was responsible for developing and running production for proprietary steel shafts that were supplied to several of the major club head manufacturers. While at Royal Precision, Kim patented Frequency Matching for graphite and created two revolutionary stepless steel shaft designs: the RIFLE \u00ae Golf Shaft and Project X \u00ae Golf Shaft. <\/p>\n\n\n\n

Kim Braly Signature (KBS) Tour Shafts was formed in early 2008 and has rapidly become the fastest growing steel shaft brand in the industry. In a relatively short time, KBS shafts have been adopted by top PGA Tour professionals and the custom department of every major manufacturer. Combining FST\u2019s state-of-the-art manufacturing with Kim\u2019s empirical knowledge, the KBS Tour Series offers original performance options that have been proven in independent robot testing, on the PGA Tour<\/a>, and by the passionate community of golfers globally.

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My golf story —<\/strong><\/p>\n\n\n\n

I grew up primarily on the east coast, outside of Philadelphia, PA and I clearly remember when I was living and traveling and studying abroad when my father called me and said it was time to stop contemplating my life and come on home and go to work. <\/p>\n\n\n\n

Now, I am sure a lot of people have had this happen to them in some form or manner during their younger years, but the interaction with my father early on, and his drive in establishing the base knowledge needed to be successful in life and the golf industry, created the foundation for me to learn from that I still think upon to this day.

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What’s the most rewarding aspect in what you do?<\/h4>\n\n\n\n

Watching people pursue their passion, especially within golf is the exclamation point on that. Getting to help and push forward the game of golf and development in what we do here at KBS is the icing on the cake for the amazing life I get to lead. It\u2019s truly a blessing — loving how and what I do.\u202fI\u2019m not just trying to develop product, I\u2019m trying to develop great product. <\/p>\n\n\n\n

How much misinformation is in the market space and how can ordinary golfers guard against it when making shaft choices?<\/h4>\n\n\n\n

Misinformation — our industry has no standard. Get fit! I can’t stress this enough and have based a lot of what we do at KBS research and development wise in being fit. We currently have a shaft for every single player of every ability. Growing and fitting the game is a huge goal for us moving forward.

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So — to answer the question, yes, a lot of misinformation. A lot of hearsay and bad advice is not the key to progressing the industry or golfers in general. I fear we may never be able to muzzle the \u201cfake golf news\u201d we hear a lot. But the remedy to that is fitting, and knowledge which proves to be true. <\/p>\n\n\n\n

Estimate the number of golfers not fitted properly — what number would you say?<\/h4>\n\n\n\n

Over 80 percent. I based this on the number of shafts soled and where they go in steel. Meaning, I see the incorrect shaft they have per their game \/ swing and have seen this over time with so many players.The aftermarket is the only growth area in our industry and it is driven by fitting so there is plenty of opportunity and I fully expect this to continue to grow. I can’t stress enough how important fitting is for all types of players. Without this we will have a number of non-properly fit golfers.

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How often should golfers get fitted for shafts?<\/h4>\n\n\n\n

Obviously, when buying new clubs.\u202fBut also, when they feel like the complete package — shafts, heads, etc, is not helping their game. The numbers say every four years to be fit or make a change, which isn\u2019t that far off. Golfers that play quite a bit would do it a little more often and probably should. New technology is changing the game on the fly and being able to have a front row seat for that makes it exciting for people to fix what they don\u2019t like. <\/p>\n\n\n\n\n\n

Set make-up is a big topic. It’s been said most golfers should not play with an iron 38 or more inches in length and 24 or less degrees in loft. What’s your take on that?<\/h4>\n\n\n\n

It\u2019s player specific, more about speed than ability in my opinion. So regardless of loft or inches to shaft, I am an old school true believer that it\u2019s still player specific. Especially with the stuff I see on tour every week and through the fittings I do. The golf equipment will not be specific to any one player so the statement of \u201cyou can\u2019t or shouldn\u2019t use this is always frustrating. <\/p>\n\n\n\n

Although when saying \u201cmost golfers\u201d I would agree that making it easy to get the ball in the air as possible, your setup does that.\u202fGetting fit eliminates a lot of these misconceptions and statements that may not be provable.

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ICYMI: The KBS Webstore is now open for business! Please note, delivery times may be longer than usual and orders will be processed within 3-5 business days. Head to https:\/\/t.co\/DuOv7uiNd5<\/a> now for more details. | Player Driven. Tour Proven. | pic.twitter.com\/nfkhSoBUBm<\/a><\/p>\u2014 KBS Golf Shafts (@KBSGolfShafts) May 9, 2020<\/a><\/blockquote>