{"id":229966,"date":"2021-03-08T17:21:42","date_gmt":"2021-03-08T17:21:42","guid":{"rendered":"https:\/\/golftoday.co.uk\/american-golf-announces-world-invitational-partnership\/"},"modified":"2022-10-06T12:49:37","modified_gmt":"2022-10-06T12:49:37","slug":"american-golf-announces-world-invitational-partnership","status":"publish","type":"post","link":"https:\/\/golftoday.co.uk\/american-golf-announces-world-invitational-partnership\/","title":{"rendered":"American Golf announces World Invitational partnership"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership1.jpg\" alt=\"American Golf announces World Invitational partnership\" class=\"wp-image-191640\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership1.jpg 1024w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership1-970x545.jpg 970w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><br>Europe\u2019s leading golf retailer,&nbsp;American Golf,&nbsp;is proud to announce that it will be the \u2018Official Retail Partner\u2019 of the ISPS Handa World Invitational 2021.&nbsp;&nbsp;<br><br><\/p>\n\n\n\n\n\n<p><br>The golf equipment and apparel retailer has formed the strategic partnership with the&nbsp;unique and&nbsp;innovative tournament, as it continues to champion inclusivity in golf. The tournament has a planned purse of&nbsp;over $2million, with equal prize values for competing female and male&nbsp;players&nbsp;and is heralded as a vision for the future of professional golf.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The inaugural 2019&nbsp;ISPS&nbsp;Handa&nbsp;World Invitational marked the&nbsp;first time in the history of professional golf in Europe that men and women had played separate tournaments&nbsp;for&nbsp;equal prize money.&nbsp;<br><br><\/p>\n\n\n\n<div align=\"center\"><blockquote class=\"twitter-tweet\"><p dir=\"ltr\" lang=\"en\">Golf For All &#x2705;<br><br>We&#8217;re proud to work alongside <a href=\"https:\/\/twitter.com\/NiallOfficial?ref_src=twsrc%5Etfw\">@NiallOfficial<\/a> &amp; <a href=\"https:\/\/twitter.com\/modestgolf?ref_src=twsrc%5Etfw\">@modestgolf<\/a> by supporting the ISPS Handa <a href=\"https:\/\/twitter.com\/World_Inv_Golf?ref_src=twsrc%5Etfw\">@World_Inv_Golf<\/a> in their vision for equality in Golf &#x1f64c;<a href=\"https:\/\/twitter.com\/EuropeanTour?ref_src=twsrc%5Etfw\">@EuropeanTour<\/a> | <a href=\"https:\/\/twitter.com\/LETgolf?ref_src=twsrc%5Etfw\">@LETgolf<\/a> <a href=\"https:\/\/t.co\/zczQjG3WDC\">pic.twitter.com\/zczQjG3WDC<\/a><\/p>\u2014 American Golf (@americangolf_UK) <a href=\"https:\/\/twitter.com\/americangolf_UK\/status\/1368896332832899076?ref_src=twsrc%5Etfw\">March 8, 2021<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script> <\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><br>This year\u2019s event&nbsp;has been elevated to a&nbsp;full&nbsp;Ladies Professional Golf Association (LPGA) and&nbsp;European&nbsp;Tour, with the&nbsp;tournament taking place at&nbsp;Galgorm Castle Golf Club and Estates, Ballymena,&nbsp;Northern Ireland between 28th July and 1st August 2021.&nbsp;<\/p>\n\n\n\n<p>As the \u2018Official Retail Partner\u2019, American Golf will enjoy prominent branding&nbsp;on-course and across official tournament materials including the event programme, as well as exclusive retail rights in the Championship Village.&nbsp;<br><br><\/p>\n\n\n\n\n\n<p><br>CEO of American Golf, Gary Favell, comments: \u201cEquality and inclusivity are the bedrocks of the World Invitational and fuel an ambition for making golf fairer. It\u2019s a fantastic tournament and is exactly the type of event that will encourage a change in culture and attitudes throughout the golfing world. We share these values and partnering with the tournament was a natural fit.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom supporting the Rose Ladies Series through to our partnership with Brendan Lawlor in his efforts to bring disability golf to the masses, we\u2019re keen to drive forward with our mission to make golf more inclusive. Being at the heart of the World Invitational will enable us to reach even more people that share this goal.\u201d<\/p>\n\n\n\n<p><br><br><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership_calum-hill.png\" alt=\"American Golf announces World Invitational partnership\" class=\"wp-image-191641\" srcset=\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership_calum-hill.png 1024w, https:\/\/golftoday.co.uk\/wp-content\/uploads\/2021\/03\/american-golf_isps-handa-world-invitational-partnership_calum-hill-970x545.png 970w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Calum Hill (Credit: PressEye)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p><br>Whilst COVID-19 stopped the 2020 World Invitational taking place, the 2019 event attracted around 300 female and male golfers and reached a global audience in excess of 500 million people.&nbsp;The 2021 ISPS Handa World Invitational 2021&nbsp;is&nbsp;co-sanctioned by the&nbsp;LPGA&nbsp;and&nbsp;European&nbsp;Tour.&nbsp;&nbsp;<\/p>\n\n\n\n\n\n<p>Music solo\nartist and former One Direction member, Niall Horan, whose golf management\ncompany, Modest! Golf, promotes the event, says: \u201cWe are so delighted to have\nthe well-recognised and respected retailer, American Golf, on-board for this\nyear\u2019s ISPS Handa World Invitational. The retailer has long supported\ninclusivity and equality in the golf industry and is a welcome addition to the\nevent.\u201d&nbsp;<\/p>\n\n\n\n<p>World top five disability golfer, Brendan Lawlor, says<a href=\"\/european-lpga-ladies-european-tours-join-forces-for-isps-handa-world-invitational-in-northern-ireland\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\": (opens in a new tab)\">:<\/a> \u201cGolf is one of the most inclusive sports there is, literally everyone can play and having support from large companies, such as American Golf, ensures these equality-focused events can take place and spread awareness of the many benefits of golf, irrelevant of age, ethnicity, gender or disability.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tournament is heralded as a vision for the future of professional golf.<\/p>\n","protected":false},"author":2,"featured_media":191640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":0,"footnotes":""},"categories":[4],"tags":[6546,108,88,3585,6522,723,5888,3118,89],"class_list":["post-229966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-american-golf","tag-european-tour","tag-golf-news","tag-inclusivity-in-golf","tag-isps-handa-world-invitational","tag-lpga","tag-march-2021","tag-mixed-event","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - 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