{"id":230413,"date":"2021-08-18T07:19:00","date_gmt":"2021-08-18T07:19:00","guid":{"rendered":"https:\/\/golftoday.co.uk\/interview-with-phil-anderton-the-randa-foreeveryone-initiative\/"},"modified":"2022-10-06T13:01:36","modified_gmt":"2022-10-06T13:01:36","slug":"interview-with-phil-anderton-the-randa-foreeveryone-initiative","status":"publish","type":"post","link":"https:\/\/golftoday.co.uk\/interview-with-phil-anderton-the-randa-foreeveryone-initiative\/","title":{"rendered":"Interview with Phil Anderton"},"content":{"rendered":"\r\n\r\n\r\n
\"Interview<\/figure>\r\n\r\n\r\n\r\n

Estimated reading time: <\/span>10<\/span> minutes<\/span><\/p>\r\n\r\n\r\n\r\n

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The Anderton Story:<\/strong><\/p>\r\n\r\n\r\n\r\n

Appointed as Chief Development Officer at The R&A in August 2020, Phil Anderton, who is based at The R&A headquarters in St. Andrews, knows the home of golf well having graduated from the town’s University in 1988 with an MA in Management and International Relations. He is originally from Edinburgh.<\/p>\r\n\r\n\r\n\r\n

His early career involved roles with Procter & Gamble and The Coca-Cola Company before he moved into high profile roles in Scottish and international sport. He was Chief Executive of both the Scottish Rugby Union and Heart of Midlothian Football Club; Chief Marketing Officer of the ATP Tour and Chairman of the ATP World Tour Finals; and Chief Executive of Al Jazira Sports Club in Abu Dhabi.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Anderton has a wealth of knowledge and experience of implementing and delivering on business strategy in sport. While at the ATP, he reviewed the golf industry\u2019s work in growing participation at grassroots level to help inform tennis. More recently, he has run his own consultancy businesses.<\/p>\r\n\r\n\r\n\r\n

Golf has also been a lifetime interest for Anderton, both as a fan and as a keen player. He is a member at Gullane and plays to a handicap of 12.<\/p>\r\n\r\n\r\n\r\n

\"Interview<\/figure>\r\n\r\n\r\n\r\n

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THE #FOREeveryone Initiative:<\/h4>\r\n\r\n\r\n\r\n

#FOREeveryone is a campaign, led by The R&A and supported by the national associations in Great Britain and Ireland (GB&I) and The PGA, that has been launched nationwide to excite, educate and encourage more women and girls to get into golf, whether new to the sport or returning,\u00a0by showcasing the sport and providing practical advice on how anyone can get started.<\/p>\r\n\r\n\r\n\r\n

#FOREeveryone seeks to challenge some of the stereotypes around golf and show it is a welcoming and enjoyable pastime and career for people of all ages and genders.<\/p>\r\n\r\n\r\n\r\n

#FOREeveryone highlights the many benefits of playing golf, including the opportunities to improve physical and mental health, spend time with friends and family, or the simple thrill of competition, while challenging unhelpful misconceptions that non-golfers have about the sport, to help safeguard the game for the future.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

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What was the genesis for the #FOREeveryone initiative?<\/h4>\r\n\r\n\r\n\r\n

Following the launch of the Women in Golf Charter, which seeks to inspire an industry wide commitment to develop a more inclusive culture within golf and enable more women and girls to get involved in the sport, #FOREeveryone was created to both support the Charter and provide a single message which the industry can unite behind and through which new and returning golfers can engage, helping to safeguard the game for the future.<\/p>\r\n\r\n\r\n\r\n

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What specific resources will The R&A bring to the program?<\/h4>\r\n\r\n\r\n\r\n

Given the two strands of the #FOREeveyone campaign, one industry (clubs) facing and one consumer, we\u2019ve developed a wide variety of resources for both audiences.<\/p>\r\n\r\n\r\n\r\n

For industry organizations, a substantial toolkit resource has been distributed, designed to provide guidance on operational and marketing improvements to help attract more women and girls to the sport, along with supporting print and digital resources, to help clubs plan their own activity.<\/p>\r\n\r\n\r\n\r\n

And then for consumers, we\u2019ve developed a dedicated microsite which houses continually updated content created to inspire women and girls to either try golf for the first time or get back into the sport. The site also provides information on the first steps to doing so. Supporting this content hub, we have social media content and a robust advertising plan to help raise awareness for the campaign.<\/p>\r\n\r\n\r\n\r\n

Outside of the specific campaign resources, we\u2019re also available to answer any questions and provide further guidance to clubs, organizations and golfers as needed, along with the support of the national golf associations including England Golf, Golf Ireland, Scottish Golf, Wales Golf and The PGA.<\/p>\r\n\r\n\r\n\r\n

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We believe golf is a game #FOREeveryone<\/a>

Whether you\u2019re a woman or girl who is new to the sport or returning, we think everyone should give golf a go \u2013 whatever your age, ability or lifestyle.

Get started on your golfing journey: https:\/\/t.co\/42YJcV6Kvo<\/a> pic.twitter.com\/59C8MpZniq<\/a><\/p>\r\n\u2014 England Golf (@EnglandGolf) July 8, 2021<\/a><\/blockquote>\r\n