{"id":230736,"date":"2022-01-11T03:12:00","date_gmt":"2022-01-11T03:12:00","guid":{"rendered":"https:\/\/golftoday.co.uk\/us-womens-open-blasts-off-purse-increased-future-venues-announced\/"},"modified":"2023-04-25T08:04:02","modified_gmt":"2023-04-25T08:04:02","slug":"us-womens-open-blasts-off-purse-increased-future-venues-announced","status":"publish","type":"post","link":"https:\/\/golftoday.co.uk\/us-womens-open-blasts-off-purse-increased-future-venues-announced\/","title":{"rendered":"US Women’s Open blasts off"},"content":{"rendered":"\r\n\r\n\r\n
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Mike Whan, CEO, USGA. (Copyright USGA\/Jason E. Miczek)<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n

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In the heralded movie, Wall Street<\/em>, the character Gordon Gekko, played famously by Michael Douglas, explained a business truism to protege Bud Fox, played superbly by Charlie Sheen — “It’s always about the bucks, the rest is just conversation.”<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

That directness played out last week in a major announcement reverberating throughout the global golf world. Clearly signaling a desire to both promote and expand the footprint of women’s golf in the years to come.<\/p>\r\n\r\n\r\n\r\n

After taking over the reins as CEO at the United States Golf Association (USGA) in the summer of 2021, Mike Whan brought forward his first major initiative in securing a co-sponsor for the Women’s Open and with that linkage nearly doubling the prize money for one of golf’s major events. In doing so, the USGA elevated its leading role in the sport generally and women’s golf specifically.<\/p>\r\n\r\n\r\n\r\n

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Our partnership with @ProMedicaHealth<\/a> is raising the stakes and taking the #USWomensOpen<\/a> to new heights. pic.twitter.com\/XJpikxJ3Si<\/a><\/p>\r\n\u2014 U.S. Women’s Open (USGA) (@uswomensopen) January 7, 2022<\/a><\/blockquote>\r\n