![\"Interview](\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2022\/01\/interview_mitch-adler1.jpg\")
<\/figure>\r\n\r\n\r\n\r\nEstimated reading time: <\/span>7<\/span> minutes<\/span><\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n
Background<\/strong><\/p>\r\n\r\n\r\n\r\n
McGill graduate and now lives in San Diego, Recently retired from the flooring and window covering industry. \u00a0Avid golfer in Southern California. Golf is his passion. Being a Canadian by birth and an American by choice, he grew up with a hockey rink on his back lawn\u00a0and was fortunate to have been both a ski and tennis instructor.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
\u00a0<\/p>\r\n\r\n\r\n\r\n
The Adler Story<\/strong><\/p>\r\n\r\n\r\n\r\n
I sold my flooring and window covering company a year before Covid. I had about 175 employees and lots of vehicles and moving pieces. To me, I had completed the business \u201chat trick.\u201d I found and successfully purchased a bankrupt company and turned it into a very successful, well organized business and 37 years later, after much growth and success, I was able to sell it.<\/p>\r\n\r\n\r\n\r\n
I was fully retired and ready to start a new stress free, relaxed chapter in my life. However, when covid entered our lives, my golf filled days and outings, were\u00a0abruptly\u00a0halted.\u00a0With closures of golf courses, restaurants, movie theaters, \u00a0health clubs, etc \u00a0we became very home bound.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n
![\"Interview](\"https:\/\/golftoday.co.uk\/wp-content\/uploads\/2022\/01\/interview_mitch-adler2.jpg\")
<\/figure>\r\n\r\n\r\n\r\n\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n
Chores around the house filled my day. \u00a0I must have the most organized, clean garage in all of California. \u00a0One day, I was killing some time and\u00a0cleaning my golf clubs when I realized, once again, I was missing my Callaway driver headcover. I was upset and disappointed. I kept tracing back my steps, attempting to recall where I could have left it, or where it had simply fallen off my golf club.<\/p>\r\n\r\n\r\n\r\n
It was at that point that I started thinking of a solution to this common problem. \u00a0I started to think of how many of my friends complained to me about this very same issue and realized that many\u00a0golfers just gave up and\u00a0never replaced their\u00a0missing headcovers. This absence allowed clubs to bang against one another endlessly producing dents, scracthes and divots to the club face.<\/p>\r\n\r\n\r\n\r\n
I have\u00a0one buddy whose putter looked like it went thru a lawn\u00a0mower.\u00a0I put my ideas on paper, went to an engineer for designs, hired a lawyer for patent protection and trademarks and began to test, test and test again my design samples. I wanted something golfers would be proud to have on a golf bag. Small, discreet and best of all — golf sharp. \u00a0Finally, I found the perfect trademark name and “Drop Not” was officially born.<\/p>\r\n\r\n\r\n\r\n
The Drop Not device just feels so durable and solid. It looks great and works. When you buy one, you will never lose your headcovers again.\u00a0Oh, by the way, it has not been all roses — I’ve had lots of\u00a0set backs and hiccups. I\u2018ve heard I was ” wasting my time”, more than I wish to admit, but also heard \u201cI love it\u201d and \u201c I want one.\u201d<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n
***<\/p>\r\n\r\n\r\n\r\n
You wake up in the morning — what’s the driving passion?<\/h4>\r\n\r\n\r\n\r\n
I try to wake up every day smiling with a zest to make every minute count.<\/p>\r\n\r\n\r\n\r\n
The genesis for Drop Not Golf was what?<\/h4>\r\n\r\n\r\n\r\n
To never lose a headcover again.<\/p>\r\n\r\n\r\n\r\n
How does Drop Not Golf differentiate itself from the competition?<\/h4>\r\n\r\n\r\n\r\n
Quite frankly, I would be embarrassed to hang one of my competitor’s devices on my golf bag. They look like large, cheap, dog leashes that someone\u00a0produced in their garage. Drop Not is\u00a0designed by golfers, for golfers. It is small, durable, easy to use, easy to connect to both your headcovers and golf bag and it is golf sharp. Certainly not an eye sore.<\/p>\r\n\r\n\r\n\r\n
Our goal was to produce a quality device — setting the quality and feature bar higher than our competition. We spent almost a year hunting and choosing each part. An example of this is the incredibly strong, ultra-high molecular weight polyethylene cord — known as \u201cUHMWPE\u201d.<\/p>\r\n\r\n\r\n\r\n
This space age material is being tested to replace Kevlar as a bullet proof material! Another example is the clasp that goes on the headcover, the plastic teeth won\u2019t rip your favorite golf headcover or leave teeth marks. It will, however, lock firmly on various sizes of headcovers.<\/p>\r\n\r\n\r\n\r\n
<\/p>\r\n\r\n\r\n\r\n\r\n\r\n