The European Tour and PGA TOUR today heralded a significant new era for global golf with an historic announcement of a Strategic Alliance.
The landmark agreement will see golfโs two major Tours explore all facets of collaboration, working together on strategic commercial opportunities including collaborating on global media rights in certain territories.
This will come through part of the agreement which sees the PGA TOUR acquire a minority investment stake in European Tour Productions (ETP), the European Tourโs Media Production company, which produces and distributes content internationally.ย
A significant new era for global golf.
— PGA TOUR (@PGATOUR) November 27, 2020
The alliance between the @EuropeanTour and PGA TOUR will allow for further collaboration on scheduling and commercial opportunities.
The Tours will also work in partnership on a number of other areas including global scheduling, prize funds and playing opportunities for the respective memberships. Further details of these areas will be announced in due course.
Keith Pelley, Chief Executive of the European Tour, said: โThis partnership is an historic moment for the game of golf and is a fantastic opportunity for both the European Tour and the PGA TOUR to explore ways to come together at the very pinnacle of our sport and work in unison for the benefit of the menโs professional game.
โTodayโs announcement is the formalisation of a closer working relationship between the Tours in recent years. It was one which was crystalised earlier this year when both Jay and I were part of theย working group containing representatives of the four Majors and the LPGA, a group which helped shape the remainder of the golfing calendar for 2020 during unprecedented times.
โWe shared the challenges of working through a year neither of us could have ever imagined and we found definite synergies in many areas of our respective Tours. That gave us the impetus to move forward together and arrive at this momentous announcement we are making today.โ
Jay Monahan, Commissioner of the PGA TOUR, said, โWe are thrilled to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of the menโs professional game and for golf fans around the world.โ