
Classic brands and retro styles return to the course
Was it just us, or did there appear to be a more diverse set of brands on display at The Masters this weekend than just…

OGIO brings summer vibes with its first Sunday-style pencil bag
OGIO launches its first Sunday-style golf pencil bag, perfect for casual rounds and offering comfort, style, and unique colourways for summer 2025

Stromberg backs rising stars with Clutch Pro Tour partnership
Stromberg becomes the official apparel partner of the 2025 Clutch Pro Tour, backing emerging golf talent and sponsoring the new flagship event, The Stromberg Masters.

Galvin Green releases ‘Winning Green’ capsule collection ahead of The Masters
The capsule includes a range of layering pieces that embody the iconic sights and colours of the season’s first major.

Seed’s new line targets better putting
Seed Golf launches the SYNCR, a new alignment version of its popular SD-15 ball, designed to improve putting accuracy with full-roll visual feedback.

Colin Read interview
Co-Founder and CEO, Whoosh. Advanced reservation and operations software to manage everything from the course to the clubhouse.

Push the Motocaddy feeling on!
Motocaddy’s feature-packed, light-weight, user-friendly QB2 Push Trolley glides onto fairways!

Casey Shultz interview
Senior Product Manager, Cleveland Golf. Selecting the correct wedge for your game.

Join the growing number of converts to the remote controlled trolley with the ME REMOTE from Motocaddy
The world’s leading electronic trolley brand, Motocaddy, has unveiled it’s new entry-level remote controlled trolley, the ME REMOTE.

The Italian Golf Shoe Evolution Continues with Duca Del Cosma SS25 Collection
Italian Luxury golf fashion brand, Duca del Cosma, launches its standout SS25 golf shoe collection, introducing two new lightweight outsoles and comfortable insole technologies in…

Scott Riley interview
Co-Founder and CEO Live Forever Golf. Apparel for those who live life passionately and play accordingly.

Henk van Dongen interview
Director of Marketing & E-Commerce, Tifosi Optics. Technically advanced eyewear for sports enthusiasts.

Nicholai Stein interview
CEO Galvin Green. Waterproof and breathable performance wear with a focus on sustainability.

John Mazzanoble interview
President JumboMax Grips. Helping golfers improve their performance by creating golf grips with ergonomically correct sizing.

PING Releases new Scottsdale 2025 Putter Range
Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter family, PING CEO & President John K.…

Yun J. Lee interview
Co-founder, President & Chief Brand Officer, Uneekor. Golf simulators that provide real-time feedback, detailed tracking and easy-to-understand data

Morne Botha interview
CEO JONDO Sunglasses, golf-specific eyewear that uses advanced spectral filtration technology to enhance your game.

Sang Kim interview
Founder & CEO 4D Motion Sports. 3D Smart Shirt for real-time swing analysis & biofeedback wherever you play.

2025 PGA Show — Promising pathway promoted
Annual Orlando gathering has record attendance as golf industry seeks broader and younger audience.

Kevin Imes interview
Founder / CEO HIO Media, Inc. ReelGOLF is the first on-course autonomous system to create PGA Pro Tour quality video for the everyday golfer.