Pro Shop

Adidas Originals 2025 Collection

Classic brands and retro styles return to the course

Was it just us, or did there appear to be a more diverse set of brands on display at The Masters this weekend than just…

OGIO Funday Carry Bag Unique Hydro Dipped & 2-way over-moulded top Wave Camo

OGIO brings summer vibes with its first Sunday-style pencil bag

OGIO launches its first Sunday-style golf pencil bag, perfect for casual rounds and offering comfort, style, and unique colourways for summer 2025

Stromberg backs rising stars with Clutch Pro Tour partnership

Stromberg becomes the official apparel partner of the 2025 Clutch Pro Tour, backing emerging golf talent and sponsoring the new flagship event, The Stromberg Masters.

Galvin Green Winning Green DARIO half-zip sweater in White back view

Galvin Green releases ‘Winning Green’ capsule collection ahead of The Masters

The capsule includes a range of layering pieces that embody the iconic sights and colours of the season’s first major.

Seed’s new line targets better putting

Seed Golf launches the SYNCR, a new alignment version of its popular SD-15 ball, designed to improve putting accuracy with full-roll visual feedback.

Whoosh

Colin Read interview

Co-Founder and CEO, Whoosh. Advanced reservation and operations software to manage everything from the course to the clubhouse.

Push the Motocaddy feeling on!

Motocaddy’s feature-packed, light-weight, user-friendly QB2 Push Trolley glides onto fairways!

Cleveland Smart Sole

Casey Shultz interview

Senior Product Manager, Cleveland Golf. Selecting the correct wedge for your game.

Join the growing number of converts to the remote controlled trolley with the ME REMOTE from Motocaddy

The world’s leading electronic trolley brand, Motocaddy, has unveiled it’s new entry-level remote controlled trolley, the ME REMOTE.

Duca Del Cosma New Range March 2025 DAVANTI 2 White_Green

The Italian Golf Shoe Evolution Continues with Duca Del Cosma SS25 Collection

Italian Luxury golf fashion brand, Duca del Cosma, launches its standout SS25 golf shoe collection, introducing two new lightweight outsoles and comfortable insole technologies in…

Live Forever Golf apparel

Scott Riley interview

Co-Founder and CEO Live Forever Golf. Apparel for those who live life passionately and play accordingly.

Tifosi Optics - Seek model with Enliven lenses

Henk van Dongen interview

Director of Marketing & E-Commerce, Tifosi Optics. Technically advanced eyewear for sports enthusiasts.

Galvin Green - AMY Waterproof golf jacket

Nicholai Stein interview

CEO Galvin Green. Waterproof and breathable performance wear with a focus on sustainability.

JumboMax grips

John Mazzanoble interview

President JumboMax Grips. Helping golfers improve their performance by creating golf grips with ergonomically correct sizing.

PING 2025 Scottsdale Putters

PING Releases new Scottsdale 2025 Putter Range

Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter family, PING CEO & President John K.…

Uneekor golf simulators

Yun J. Lee interview

Co-founder, President & Chief Brand Officer, Uneekor. Golf simulators that provide real-time feedback, detailed tracking and easy-to-understand data

Dormie Black Blue

Morne Botha interview

CEO JONDO Sunglasses, golf-specific eyewear that uses advanced spectral filtration technology to enhance your game.

4D Motion pack

Sang Kim interview

Founder & CEO 4D Motion Sports. 3D Smart Shirt for real-time swing analysis & biofeedback wherever you play.

Demo Day signage

2025 PGA Show — Promising pathway promoted

Annual Orlando gathering has record attendance as golf industry seeks broader and younger audience.

ReelGOLF

Kevin Imes interview

Founder / CEO HIO Media, Inc. ReelGOLF is the first on-course autonomous system to create PGA Pro Tour quality video for the everyday golfer.