Honma and Bugatti Launch $72,000 Golf Set Limited to 20 Worldwide
The Japanese club maker and French hypercar brand have unveiled a co-branded collection topped by a 13-piece BERES 5 Star set with a five-figure price…
USGA, R&A, PGA Tour and DP World Tour pause golf ball distance rollback
Golf’s governing bodies and major tours issued a joint statement freezing the current ball-testing standard until January 2030.
Scotty Cameron Adds Phantom 3.2 to 2026 Phantom Lineup
A compact mid-mallet that blends design cues from four iconic Cameron shapes, the Phantom 3.2 arrives in shops from June 25 at £479, with tour…
FootJoy and Todd Snyder Launch Limited-Edition Premiere Series Marquis and Packard Golf Shoes
Two new limited-edition golf shoes from FootJoy’s sixth collaboration with American designer Todd Snyder go on sale tomorrow, with design cues drawn from Southampton’s coastline…
TaylorMade Launches Sailor’s Point Collection for the 2026 U.S. Open at Shinnecock Hills
TaylorMade’s limited-edition Sailor’s Point Collection leans into Long Island maritime history with signal flags, a lighthouse handle, and a weathered mariner headcover, all timed for…
J.T. Poston Wins Memorial Tournament After Ball and Putter Switch
Poston’s victory at Muirfield Village came just one week after switching to a Titleist Pro V1x Left Dash ball and TaylorMade Spider Tour X putter,…
Seve Collection Launches Light-Blue Polos to Mark 50 Years Since Ballesteros’ First European Tour Win
A 19-year-old Severiano Ballesteros won the 1976 Dutch Open wearing light blue. Half a century later, the Seve Collection apparel brand has built a polo…
How to Build a Weekly Golf Practice Plan That Transfers to the Course
Most golfers practise technique but never structure their sessions around scoring. A five-session weekly framework, built on proven drills and Golf Today’s own instruction archive,…
Seve Collection marks 50 years since Seve Ballesteros’ first European Tour victory
As the DP World Tour returns to the KLM Open, the Seve Collection reflects on the victory that began one of the greatest careers in…
Derek Faith interview
President, Sunice & Bobby Jones
Martin Nilsson interview
CEO Galvin Green
How OGIO found its place in modern golf
How bold design, clever functionality and a refusal to blend in helped OGIO carve out a clear identity in the modern golf bag market.
OGIO releases bold new Poker Collection
OGIO Europe has released a new, limited-edition, Poker Collection – built for golfers and travellers who know when to go all in.
TGI Delivers Game Changing Technology with PLATFORM Golf at the Forefront
The TGL Finals delivered the kind of drama that only tech-enhanced golf can produce.
Golf ball debate intensifies
Masters Chairman reaffirms support for USGA, R&A new timeline.
Holly Clyburn interview
Assistant Coach / Junior Golf Program, David Leadbetter Academy, Kissimmee FL, USA
Steve Loerzel interview
Director of Tour Operations and Master Club Builder, PROTOCONCEPT GOLF
James Murphy interview
Global Director of Marketing, Uneekor
Shotscope LM1 Launch Monitor
Shot Scope, an industry leader in performance driven golf technology, releases their new LM1 Launch Monitor delivering accurate, easy to understand performance data in a…
Tim Cusick interview
PGA Master Professional, Head Coach. PGA of America Coaching Center powered by T-Mobile, Frisco, Texas, USA