Pro Shop

Takomo IGNIS D2 Driver Launches With Refined Design and Greater Forgiveness

The Finnish direct-to-consumer brand’s second driver moves to a single rear weight port, a stiffer carbon crown and an eight-position hosel, and it arrives with…

Jeanine Farucci

Jeanine Farucci interview

Vice President of Global Brand Marketing at Cole Haan, a global lifestyle brand known for blending timeless style, innovative design and all-day comfort.

KBS golf shaft

KBS Expands V-X Family With New Tour V-X Steel Shaft

The 105g to 130g shaft pairs a firmer profile with six flex choices, giving fitters a broad new option for players seeking less movement through…

Hands demonstrate the G·GRIP AI golf club grip pressure sensor in front of a digital screen

G·GRIP AI Golf Club Put to the Test at University of Stirling

The sensor-equipped club measures grip pressure and swing motion before delivering feedback through an app. Collaborative research at Stirling could now establish whether its detailed…

Galvin Green DANBY

Galvin Green Turns to the Forest for Modern Roots AW26 Collection

The six-piece range combines waterproof outerwear, technical layers and streetwear-influenced styling in Jungle Green, Navy and Blue Slate colourways.

KBS Tour V-X steel iron shafts displayed on a golf club workshop bench

KBS Expands V-X Shaft Range With New Tour V-X

The steel iron shaft comes in six weights and six flexes, giving club fitters a broad matrix for different swing speeds and delivery patterns.

Mizuno M Craft City Series Whole Range

Mallet or Blade Putter? What the Tour Players Use and What the Testing Shows

More than 90 per cent of the world’s top 50 now putt with a mallet, and the 2026 PGA Tour winners’ list is dominated by…

BIOM® C5 PREMIUM

ECCO Golf Adds BIOM C5 Premium With Aluminium BOA Dial

The leather performance shoe builds on the BIOM C5 with a precision dial closure, waterproof construction and an outsole designed for traction in varied conditions.

Wilson Zero Torque. The 606 Infinite Putter

Wilson Golf Adds The 606 and Lakeview Women’s Putters to Zero Torque Range

The two 33-inch mallets use Wilson’s low-rotation design, forward shaft lean and double-milled faces, with distinctive gold detailing.

J.LINDEBERG's Fall Winter Lifestyle Collection

J.Lindeberg Fall Winter 2026 Moves From Golf Course to Mountains

The Scandinavian brand’s latest lifestyle range combines technical sportswear with ready-to-wear pieces designed for cold rounds, urban use and winter trips.

Galvin Green Unveils Second Instalment of The Lab Collection for Autumn 2026

Storm Blue leads the palette as the Swedish brand adds four new garments to its experimental franchise, including its stretchiest rain jacket to date and…

Fescue & Dunes returns as Premium Partner of Elevate Golf for second consecutive yea

Fescue & Dunes Renews Elevate Golf Premium Partnership for 2026

The e-commerce platform will use the invitation-only tourism event to build relationships with leading golf venues and expand its portfolio of branded course merchandise.

OGIO Rise

New Rise Carry-On and Checked Luggage Expand OGIO Travel Range

The hard-sided cases bring coordinated luggage to the Rise collection, while a new aloe finish extends across four of OGIO’s existing travel accessories.

Augusta Collection

Brian Lohman interview

President, Bobby Jones

Galvin Green - MERRY model

Galvin Green Launches Great Wide Open Golf Apparel Collection for 2026

The 2026 Part Two range combines new waterproof colourways, recycled insulation and nature-inspired prints across men’s and women’s garments.

Golf Pride’s New CP Grip

Golf Pride’s New CP Grip Focuses on Soft Feel and Lighter Pressure

The latest model in the CP collection combines targeted traction, impact cushioning and a larger lower-hand profile.

New Renegade Go Bag by OGIO

OGIO Launches 55-Litre Renegade Go Bag for Work and Travel

The new travel bag switches between backpack, shoulder and hand-carry configurations, with 10 pockets, a separate shoe compartment and weather-resistant panels.

Seve Ballesteros

Ángel Ayora to Honour Seve Ballesteros at Royal Birkdale With Tribute Looks 50 Years On

The 21-year-old Spanish rising star will make his Open Championship debut at the same venue where Ballesteros announced himself to the world in 1976, wearing…

Pin Vision pace of play app

Pin Vision Launches Pace of Play Feature to Help Clubs and Golfers Tackle Slow Rounds

GPS app adds real-time pace monitoring, direct messaging between players and staff, and live cart-location tracking at partner venues.

CODECHAOS 27 Golf Shoe

Adidas Launches CODECHAOS 27 Spikeless Golf Shoe With New AXISLOCK Midsole Technology

The latest iteration of the CODECHAOS franchise introduces a new stability system, an updated TWISTGRIP outsole and pricing from $160.