News

RSM & European Tour collaborate on behind-the-scenes feature series

July 03, 2018

RSM and European Tour collaborate on behind-the-scenes feature series, © European Tour

RSM and European Tour collaborate on behind-the-scenes feature series, © European Tour

- European Tour

Launched this week with a profile on European Tour Player Relations Executive Emma Cabrera Bello, Inside The Tour presented by RSM is a six-part series running throughout 2018 which aims to shine a light on a number of key personalities and roles from in and around the European Tour in a bid to give viewers a better understanding of what makes the Tour tick.

Following RSM’s successful academic performance study completed in 2017, which identified insights into player performances and time spent over the ball, the series will profile characters from across the golfing spectrum.

Starting with a vignette entitled ‘The Shepherdess’, we check in with Emma Cabrera Bello, a member of the European Tour’s Player Relations team, at the recent Italian Open, which is part of the Rolex Series.

A professional golfer herself, and the sister of Tour player and Ryder Cup star Rafa, Emma, who is fluent in five languages, now plays a key role orchestrating the movements of our star attractions – the players.

It is the job of Emma and Player Relations team to ensure the golfers are in the right place at the right time, that their pre-tournament commitments are met, and that they have everything and anything they could ever require.

It’s a non-stop job…

RSM, the leading audit, tax and consulting firm, recently renewed their contract with the European Tour, building on RSM’s growing relationships within golf in the UK, along with its current sponsorship of European Tour professionals Andy Sullivan, Paul Lawrie and Paul Waring.