Shot Scope has added another high profile name to its growing ambassador line up, announcing a partnership with Golf Channel instructor and broadcaster Devan Bonebrake as the Scottish technology brand continues to lean heavily into data driven game improvement.

Bonebrake, best known to many golfers as the host of The Golf Fix, brings serious instructional credentials to the table. His roots in elite coaching trace back to working closely with renowned swing coach Jim McLean at TPC Doral, where he assisted with players including Greg Norman, Keegan Bradley and Lexi Thompson.

Since then, Bonebrake has built a reputation as one of the most influential modern teachers, earning five appearances on Golf Digest’s Best Young Teachers in America list while also running Studio Golf Club.

The Golf Fix Host and Shot Scope Brand Ambassador Devan Bonebrake, said:

“I’m a huge believer in measuring, rather than guessing, when it comes to improving your scores and that’s where Shot Scope is fantastic.

“I can’t wait to use Shot Scope products with my clients to help them achieve their goals. All the products are fantastic and I’m so excited to be a part of the ambassador team”

Elite Coaching Background Meets Modern Golf Instruction

The fit with Shot Scope feels fairly intuitive. Bonebrake has long championed the idea that improvement comes from measurement rather than feel alone, a philosophy that mirrors the brand’s emphasis on shot tracking and statistical feedback.

Shot Scope’s ambassador roster already leans strongly towards educators and content creators, with Danny Maude, Peter Finch, Rich Beem and Hannah Holden among those flying the flag. Adding Bonebrake strengthens the instructional side of that group, particularly as the company pushes further into performance analysis beyond GPS and shot tracking.

Gavin Dear, Chief Commercial Officer at Shot Scope, commented:

“Devan is one of the most respected voices in modern golf instruction, and we’re absolutely delighted to welcome him as a Shot Scope Brand Ambassador. His belief in using data to drive meaningful improvement aligns perfectly with our mission to help golfers truly know their game.

“Devan’s experience at the highest level of coaching and broadcasting, combined with his passion for game improvement, makes him an ideal ambassador for the brand as we continue to grow globally.”

Shot Scope Continues Expansion into Performance and Launch Monitor Technology

The partnership was formally marked at the 2026 PGA Show, where Bonebrake appeared on the Shot Scope stand during the launch of the company’s new LM1 launch monitor. That product signals a notable expansion for Shot Scope as it moves into a category dominated by established hardware players, further broadening its subscription free ecosystem.

Founded in Edinburgh in 2014, Shot Scope now serves a global user base of more than 400,000 golfers. Its products track over 100 tour level statistics and the company claims its users save an average of 4.1 strokes.

Alongside its shot tracking platform, Shot Scope offers a growing range of GPS golf watches including the V5 and X5, which blend automatic performance tracking with full colour GPS yardages and on course insights. The brand’s wider line up also includes handheld GPS devices and laser rangefinders, giving golfers multiple ways to access accurate distance and performance data without subscription fees.

The move also builds on Shot Scope’s recent push beyond hardware, following the launch of its Course Hub social community in 2020.

Bonebrake is expected to feature prominently in upcoming Shot Scope content, showing how amateurs can turn raw data into practical improvement on the course.

For Shot Scope, the move is another step in positioning itself not just as a hardware brand, but as a performance platform with instruction and insight at its core. For golfers who like their improvement measured rather than guessed, Bonebrake may prove to be a very familiar voice guiding that journey.

Shot Scope and Devan Bonebrake Partnership – Key Details

• Devan Bonebrake has joined Shot Scope as a brand ambassador.
• The partnership centres on data driven golf improvement and performance analysis.
• Bonebrake will feature in future Shot Scope content and product launches.