Golf competitions on television have traditionally attracted an older audience, and it could be argued that more needs to be done to make the sport appeal to younger generations.
In today’s fast-paced digital world, people often discover new interests online in the form of shortform videos or games. Golf should capitalise on this trend and use bite-sized digital entertainment to appeal to new fans. It can also use trick shots and challenges to show people that there are different ways to enjoy it.

Today’s Younger Generations Are Used to Shortform Content

One thing that golf needs to realise is that many younger generations are used to discovering their new passions online. However, with there being so much content out there to choose from, they need bite-sized versions first to see if they like it.

Entertainment sectors have mastered this, with the online casino industry being a prime example. Betfair low stake roulette 10p, for instance, gives players a chance to experience the famous red and black wheel without having to invest much money or time. Then, if they like it, they can go on to explore other options at the site. The same can be seen in freemium mobile games, which give players something for free first before providing a paid option with more content.

There are a few sports that have been completely revitalised in the online era, with Formula One a prime example. The sport is ideal for breaking down into short clips that can then inspire people to search out more Formula One content. Golf could go the same way, leaning into vertical videos on social media to attract the next generation of golf lovers.

Trick Shots Make Golf Feel More Playful

Aside from giving great golf moments from major competitions the shortform treatment, there’s also the potential to make the sport more appealing to people by offering different ways to enjoy it. For example, trick shots could show golf’s more playful side and make people realise that it’s not always serious.

Hitting balls through small gaps or bouncing them off walls and into holes is great content for shortform video, and official golf channels should push this more. According to the Golf Travel Centre, professional golfers love doing trick shots. These deserve to be promoted more, as they would be a great bite-sized way for people to enjoy great golf.

Simulator Challenges Could Modernise Golf Content

Golf simulators have grown in popularity in recent years, and these are helping the sport to feel more modern. They allow players to take on famous courses and compete in challenges without having to set foot on a real course.
This can make for great content as well, as the format is understandable and easy to turn into short videos. Content creators can explain challenges in seconds, and the results of the action can be shown in minutes.

There’s already a growing interest in online golf content, with plenty of creators with a large following. However, it could be argued that major organising bodies need to do more to push the sport and make it accessible to digital audiences. The best way to do this is by pushing more shortform content that instantly hooks viewers.