The Stein Bio
Nicholai Stein leads Galvin Green in the position of CEO, a company committed to revolutionizing golf wear.
Stein’s journey in the premium sportswear industry has been shaped by a continuous pursuit of excellence—both in product design and business strategy.
The Swedish-based company integrates cutting-edge materials, functional design, and eco-conscious practices to provide golfers with the ultimate performance apparel.
Stein’s focus is on scaling the brand globally while staying true to its Scandinavian heritage of quality and craftsmanship. Under his leadership, the company continues to expand in key markets, blending digital innovation with strong B2B partnerships off course and green grass.
The Stein Story
The defining moment that put me on my current path was the realization that premium apparel isn’t just about style—it’s about performance, sustainability, and a relentless drive for perfection.
Back in the day we at Galvin Green were struck by how a lack of innovation in golf apparel was holding players back, especially in extreme weather conditions. It became our mission to push boundaries, ensuring every garment we produce enhances the golfer’s experience on the course.
Joining Galvin Green felt like a natural fit—a brand built on function-first design, crafted to perform at the highest level. We don’t just make golf apparel; we engineer it with purpose, using advanced materials and technology to help players stay comfortable, no matter the conditions. That philosophy has driven our growth, from our Scandinavian roots to becoming a global leader in high-performance golf wear.
At the core of our success is a commitment to sustainability. The textile industry is evolving, and so is the demand for responsible production. Our approach focuses on longevity, circular design, and reducing waste. We make products that last, minimizing environmental impact while maximizing performance.
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You wake up in the morning — what’s the driving passion?
Delivering the best golf apparel in the world—products that push performance forward while setting new standards in sustainability and innovation. And when going to bed with a pride that we are doing it on the most responsible matter.
What was the genesis for Galvin Green?
Galvin Green was founded on the idea that golfers shouldn’t have to compromise on comfort and performance due to weather.
We pioneered layering systems for golf, integrating high-performance materials within waterproof products as our pinnacle product this to ensure golfers can play their best, regardless of conditions.
How do your efforts go beyond what is being done by your competition?
We are specialists. Unlike brands that treat golf as one of many sports, we focus solely on golf apparel, perfecting every detail.
We lead in waterproof and breathable performance wear and take sustainability seriously minimizing waste, using certified materials, and designing products with longevity in mind.
The same philosophy is trickled down in the layering system making sure the golfer is comfortable & looks good despite the conditions.
In approximate percentage terms – what are sales via brick and mortar retail outlets, green grass shops, and online?
Our sales split is roughly:
• 70% B2B (golf retailers, pro shops, specialty stores).
• 30% Direct-to-Consumer, online sales via GalvinGreen.com
Who is your customer and how are you specifically marketing to them?
Our customer is the dedicated golfer—players who demand the best in performance, fit, and durability. We reach them through a mix of digital marketing, on-course retail presence, strategic partnerships with elite golf clubs, and brand ambassadors who embody our performance-first mindset.
Most companies tout the importance of customer service. Define the term and the approach followed at Galvin Green.
Customer service isn’t just about solving issues—it’s about delivering value at every touchpoint. We prioritize product education, seamless buying experiences, and strong after-sales support, including extended warranties and sustainable repair options to maximize product lifespan. A strong brand is defined on how problems are solved by customer service & support teams.
Soliciting comments is a topic of interest for many companies. How do you reach out to customers and invite comments on products purchased, and do such comments impact what the company is planning for the future?
We actively seek feedback via post-purchase surveys, customer interviews, and reviews on our website.
This input directly shapes our product development, leading to fit adjustments, color expansions, and material upgrades.
Galvin Green’s origins were in the European market. How is the marketplace in the U.S. both similar and different, and what strategies do you employ in dealing with those specific situations?
The European golfer is used to unpredictable weather and values technical apparel, while U.S. golfers often prioritize style alongside function.
In the U.S., our strategy includes increased retail presence, collaborations with green grass shops, and a stronger digital marketing push to reach online buyers. U.S. market has several markets within the market.
Do pro golfer endorsements matter to brand identity and overall customer connection?
Yes, but authenticity is key. We don’t just sign players for visibility; we partner with those who genuinely trust our products. The right ambassador reinforces our credibility, but our core identity is built on product performance — not just who wears it.
We prefer to sponsor up and coming players, before they hit the main tours. If I look at the top 100 there is a high percentage that have — and still use our product — a rainy day on the tour says it all.
Biggest challenges short and long term? And what are the strategic responses you are implementing to deal with each?
• Short-term: Market volatility and supply chain disruptions. Our response? Diversification of suppliers, smarter forecasting, and investment in logistics technology.
• Long-term: Sustainability and shifting consumer expectations. Our strategy? Circular business models, long-lasting product design, and deeper investments in recycled and bio-based materials.
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