The Massimino Story
I still remember that early morning round of golf like it was yesterday. The course was dewy, my hands were wet, and I had no towel! Heading to the club shop, I saw that there was nothing that matched my vision. Nothing that combined style, personality, and function, nothing that was truly pretty. That moment sparked an idea that would change my course in golf, one towel at a time.
I saw a gap in the market. Most golf towels were mundane, purely functional, and lacked character. I wanted something fun, beautiful, and eye-catching to replace the ordinary golf towel, that could reflect personality, inspire positivity, and elevate the game itself. From vibrant plaids to energetic argyles, florals and whimsical characters, I began designing towels that weren’t just practical but playful, motivating, and visually striking. I wanted something that would replace the mundane rag that adorns most bags.
From the very beginning, our mission has been clear: to create elevated golf towels that combine superior function with style. Each towel is crafted from waffled microfiber fabric for optimal dirt and moisture absorption, equipped with three grommets and a silver carabiner, for versatile hanging options, and designed to stand out in any bag.
And because we believe golf should be fun and welcoming for everyone, we design towels for every golfer, young or old, male or female, beginner or seasoned player.
Par Bleu Golf has grown from a personal idea into a brand sold nationally, internationally, and online, dedicated to inspiring golfers everywhere. We strive to bring energy, creativity, and kindness to the game, making every round a little brighter. It’s more than just a towel it’s a tool for expression, motivation, and fun on the course.
I’m thrilled to share our designs with golfers who want to elevate their game in every way, from performance to personality. At Par Bleu Golf, we’re not just cleaning clubs; we’re elevating the standard of golf, one towel at a time.
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What was the genesis of Par Bleu Golf and what year did it become operational?
The genesis of Par Bleu Golf began during an early-morning round of golf, when I searched for a towel that combined style and function and realized the market was missing elevated options.
That “aha” moment revealed a clear gap and inspired the creation of a brand focused on vibrantly designed, style-forward, performance-driven golf towels. Par Bleu Golf officially launched in November 2025.
What differentiates Par Bleu Golf from your competitors?
Par Bleu Golf stands out for its vibrant, style-forward designs, plaids, florals, and argyles, combined with premium microfiber performance and versatile hanging options, transforming the golf towel into a functional statement piece on the bag.
Who is your customer?
We serve golf clubs and specialty retailers seeking elevated, design-forward accessories with strong consumer appeal.
Our towels are embraced by men, women, juniors, seniors, and gift-givers alike, drawn to the vibrant designs and the superior cleaning performance of our premium microfiber fabric.
How did the idea of doing golf towels as a business emerge?
Honestly, it started because I wanted a towel I actually loved looking at on my bag and realized I wasn’t alone.
In approximate percentage terms what are the sales via the following categories — green grass shops, brick and mortar retail outlets and online efforts?
Currently, our sales are primarily driven through green grass shops, which account for approximately 40% of revenue.
Brick-and-mortar specialty retailers represent about 30%, while online sales make up the remaining 30%, serving as both a direct-to-consumer channel and a brand awareness tool.
Many companies tout the importance of customer service. Define the term and the approach followed by Par Bleu Golf.
At Par Bleu Golf, we live our motto: “Elevate human behavior with kindness.” There’s no company without the customer, and we love the human touch.
With a solutions-oriented approach, we help customers personally and can even customize towels to meet a company’s specific needs, making every experience easy and enjoyable.
Companies also advocate the importance of customer feedback. How do you go about the process in soliciting comments and have any proved helpful in your future product developments?
We take customer feedback seriously at Par Bleu Golf. Every towel sale invites comments through Judge.me, and we’re proud to have received all five-star reviews.
If you could change one thing in golf unilaterally– what would it be and why?
I’d give everyone at least one perfect shot per round, it’s amazing how one great shot can make your day!
Biggest challenges short and long term facing Par Bleu Golf are what?
Short-term, it’s really about being here at the PGA Show; seeing everything, connecting with as many people as we can, and learning from the industry.
Long-term, our biggest challenge is keeping a consistent pace of growth while continuing to bring golfers the elevated golf towels they love.
Given your answers in the preceding question — what strategic responses are you implementing in dealing with both.
Short-term, we’re making every second at the PGA Show count. We’ve joined the Association of Golf Merchandisers and are meeting people, listening, and learning from the industry. Long-term, we’re focused on growing through new partnerships, from corporate to affiliate, and finding exciting ways to connect with more golfers.
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