Pro Shop

Uneekor golf simulators

Yun J. Lee interview

Co-founder, President & Chief Brand Officer, Uneekor. Golf simulators that provide real-time feedback, detailed tracking and easy-to-understand data

Dormie Black Blue

Morne Botha interview

CEO JONDO Sunglasses, golf-specific eyewear that uses advanced spectral filtration technology to enhance your game.

4D Motion pack

Sang Kim interview

Founder & CEO 4D Motion Sports. 3D Smart Shirt for real-time swing analysis & biofeedback wherever you play.

Demo Day signage

2025 PGA Show — Promising pathway promoted

Annual Orlando gathering has record attendance as golf industry seeks broader and younger audience.

ReelGOLF

Kevin Imes interview

Founder / CEO HIO Media, Inc. ReelGOLF is the first on-course autonomous system to create PGA Pro Tour quality video for the everyday golfer.

Mizuno 925 Forged & Forged Black

Mizuno releases the JPX 925 Forged & JPX 925 Forged Black: Redefining Forged Iron Performance

Mizuno’s latest additions to the JPX 925 family—the JPX 925 Forged and Forged Black—have taken forged craftsmanship to the next level.

Arccos Golf smart sensors, using data science to improve your game

Michael Hutchinson interview

Senior Director of Data Science at Arccos Golf

Tom Wishon

Tom Wishon interview

Head designer, semi-retired for Wishon Golf, a Division of Diamond Golf International, UK

PGA Tour Fantasy Golf game

New PGA Tour Fantasy Golf game to launch in the new year

Presented by PGA Tour Superstore, the free-to-play game features team captains, player bench priority, prizes for top users throughout the FedExCup Season.

Kate Korngold, Featherie founder

Kate Korngold interview

Founder of Featherie, a performance golf apparel line focused on female teen golfers.

Launcher XL 2

Casey Shultz interview

Senior Product Manager, Cleveland Golf

L.A.B. Golf putters - Sam Hahn

Sam Hahn interview

CEO L.A.B. Golf. Lie Angle Balance (L.A.B.) is a patented technology that simplifies putting.

Kingdom Instruction with Sean Cain

Q&A with Sean Cain

Director of Operations/ Director of Instruction at The Kingdom at Reynolds Lake Oconee

Jordan Spieth speaks to a rules official after landing in the rough off the 13th tee during the final round

What do the different coloured stakes on a golf course mean?

Knowing the difference between hazards and their coloured stakes can help save shots and unwanted frustration on the course.

When to let someone play through on the golf course

When should you let someone play through on the golf course?

A slow round is a killer on the golf course, so it’s important to know when and how to let a group play through to…

BAL.ON - Cutting-edge training aid

BAL.ON Smart Kit brings game-changing golf tech to the US

The BAL.ON Smart Kit provides real-time data and innovative, award-winning technology to take your golf game to new heights.

When and why you should regrip your golf clubs

Worn-out grips can cost you shots on the course, so it’s important to know when and why to regrip your golf clubs.

The best way to warm up before a golf competition

Get in the right headspace and optimise your performance with a proper warm-up before playing competitive golf.

James Bond & Golf Pride celebrate the secret agent in style with golf grip kit

Golf Pride celebrates James Bond in style

Strict Rules of Golf, Mr. Bond?

Ridgeline3 - Sun Mountain unveils first adjustable three-wheel push trolley

Sun Mountain unveils first adjustable three-wheel push trolley

Ridgeline3 accommodates all sized golf bags via adjustable bracket for ultimate fit