The Brandon Fischer Story
I am the Founder and CEO of RareShot Golf, a collectibles-driven golf ball brand built at the intersection of performance and scarcity.
Born and raised in Geneva, New York, I am intentionally building RareShot in my hometown with the goal of supporting the local economy and creating future jobs in the region.
My passion for collectibles began early, collecting cards and coins with my father, and evolved into over a decade as a reseller with a deep understanding of rarity mechanics and collector behavior.
I earned a Bachelor’s degree in Business Administration with a concentration in Marketing from the University at Buffalo, where I developed the confidence and skills to pursue building my own collectibles company.
RareShot applies the best elements of successful collectibles brands while deliberately improving on what collectors dislike—creating a product designed by collectors, for collectors, within the game of golf.
My Journey
I grew up around golf, but what truly shaped RareShot didn’t happen on a course—it happened in the collectibles world.
For over ten years, I lived inside markets driven by scarcity, limited drops, secondary pricing, and tight-knit collector communities. I saw how emotion, storytelling, and rarity could turn an ordinary product into something people actively chase.
As a golfer, I noticed how disconnected the golf ball category felt from that energy. Balls were treated as disposable or priced as premium with little personality behind them. There was no sense of discovery, no excitement, and nothing that felt personal.
The turning point came when I realized golf balls are one of the few pieces of equipment every golfer buys and uses every round—yet no one had ever treated them like collectibles.
That led to the idea of mystery packs, similar to trading cards, where most balls are clean white designs with subtle splashes of color, and a smaller percentage fall into uncommon through ultra-rare tiers. In our launch run of over 100,000 balls, some designs will exist in quantities as low as 100, creating true statistical anomalies inside the product itself. RareShot exists to merge performance with excitement.
We’re also building toward releases that include authenticated pro and celebrity-signed balls, one-of-one designs, and grand-prize experiences such as a round of golf with a legend or an all-inclusive golf trip.
The goal is simple: every pack adds upside to a purchase golfers already have to make—essentially a free lottery ticket—while still delivering a USGA-approved, tour-grade, three-layer golf ball made in the same factories as leading premium brands.
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What was the genesis for RareShot Golf?
RareShot was born from my background in collectibles and my frustration with how stagnant the golf ball category felt. I saw an opportunity to apply scarcity, limited releases, and storytelling to a product every golfer already uses.
What differentiates your efforts versus others in the highly competitive golf ball category?
We treat golf balls as collectible assets, not commodities. RareShot blends tour-level performance with randomized designs, rarity tiers, and limited drops—creating excitement beyond just compression and spin rates.
When will the product be ready for golfers to purchase? Base price is what?
Our initial release is scheduled for mid-2026. Base pricing will be competitive with premium golf balls, starting in the mid-$40 range per dozen, with special edition packs with extras priced accordingly.
Who is your customer?
Golfers who care about performance but also enjoy the exclusivity and excitement of collecting, particularly younger, digitally native players and gift buyers.
Will your sales efforts be focused initially via online purchases?
Yes. Direct-to-consumer online sales will be our primary launch channel.
What specific types of marketing efforts are you contemplating?
Influencer-led affiliate marketing, organic social content, limited drops, and community-driven releases. Trust and visibility matter more than traditional ads in our demographic.
Many companies tout the importance of customer service. Define the term and the approach you plan on following.
Customer service means responsiveness, transparency, and follow-through. If something goes wrong, we own it quickly and fix it no scripts, no runaround.
If you could change one thing in golf unilaterally—what would it be and why?
I’d remove the idea that golf has to be serious to be respected. The game grows faster when it’s fun, and welcoming.
Biggest challenges short and long term, going forward are what?
In the short term, the biggest challenges are closing our seed round, securing the right strategic partners for grand prizes, and scaling manufacturing responsibly for launch.
Long term, the challenge is protecting brand integrity as awareness and demand grow.
Given your answers in the preceding question—what strategic responses are you implementing in dealing with both?
We’re focused on partnering with aligned brands and organizations that enhance the value of our rare experiences, rather than chasing volume.
Raising venture capital for a consumer product in Upstate New York presents challenges, so we’ve expanded our investor outreach beyond the region and have seen strong traction.
We expect to close our seed round in February, and we welcome strategic investors who align with our long-term vision to reach out.
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