The Vickery Story
I’m a passionate single-figure handicapper and the founder of SnapSwing. I’ve always believed that every golfer, no matter their level, wants to improve.
The idea for SnapSwing came from my frustration trying to film my swing after lessons. I invented a remote camera shutter that attaches to the grip of a golf club, making it simple to capture and review your swing.
SnapSwing is designed to help golfers practice smarter and track their progress with ease.
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What was the genesis for SnapSwing?
SnapSwing started with a simple frustration: when practicing between lessons, I couldn’t reliably record and analyze my swing the way a golf professional could. I wanted to build something simple, affordable, and intuitive to solve that problem.
As we developed it, we realized it had even more uses—like snapping still images of your swing at any point, instead of relying on mirrors or filming videos on the course for your social media feeds.
How long was the process from initial development to consumer rollout?
From first concept to launch, it took just over six months of prototyping, testing, and refining. I was lucky to build a team with complementary skills, which helped make the process fast and efficient.
How does the product differentiate itself from other comparable products?
There aren’t many true alternatives, apart from smartphone apps and expensive launch monitors.
Those either lock you into subscriptions or come with a high price tag. SnapSwing focuses on simplicity—no apps, no complicated setup—just immediate feedback that helps golfers understand their swing faster.
Who is your customer?
Our core customer is a golfer who wants to improve—especially those taking lessons and practicing between sessions.
It’s also ideal for beginners because it’s so simple to use. And golfers active on social media are starting to love it too, because it makes capturing your swing on the course quick and easy.
In what specific ways are you looking to grow your customer base?
We’re focused on expanding through digital content, partnerships with instructors, influencers, and driving ranges, and by building a strong community around learning and improving.
Define customer service and your approach.
Customer service means being fast, honest, and helpful. We treat every customer like they’re part of the brand, not just a transaction.
Getting customer feedback is an essential dimension for any company. How do you secure such comments and have any proved useful in your development efforts?
Early on, I took prototypes to my home course and asked friends and the junior team to test them. The feedback was positive, but some said it slipped on the grip, so we redesigned the back to fix that.
We now gather feedback through email, reviews, and social media—TikTok comments in particular have been a great source of ideas.
What’s the biggest challenge – short and long term — facing the company?
Short term: standing out in a crowded market and making people aware of a product that’s almost creating its own category.
Long term: low-cost copycats producing similar products at a fraction of the price.
What strategic responses have you developed in dealing with each?
Short term, golf media and social influencers have been key, and we plan to keep leveraging those channels for awareness.
Long term, we’ve secured patents and trademarks in the UK and US, which we believe will help protect the product from cheap imitations.
Best advice you ever received — what was it and who was it from?
“Build something people actually want, not something you just think is cool.” I read it in an entrepreneurial book years ago, and it’s stuck with me ever since.
I hope SnapSwing proves that idea right.
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