The Koehler Story
Drew Koehler is the Co-Founder and Chief Revenue Officer at Blue Tees Golf, where he oversees commercial operations like go-to-market strategies, global expansion, customer success, and sales force design. He’s also in charge of hiring top executive roles, including the Chief Marketing Officer, Chief Strategy Officer, and other key positions.
Koehler has a rich and diversified background which began at Gartner, Inc., a 4-Billion Dollar Company, and a member of the S&P 550. This is where he sold go-to-market programs which taught him the intricacies of go-to-market strategies through market analysis.
He has been instrumental in creating an action plan that outlines how Blue Tees Golf targets its customers and grow the company. With his assistance, Blue Tees Golf is the second largest rangefinder brand at green grass and retail.
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What was the genesis for Blue Tees Golf?
Blue Tees really started out of frustration.
Back in 2018, my buddy Chris — now my business partner — and I were playing a lot of golf. We were getting better, more competitive, and we wanted a distance measuring device to help us improve. At the time, your choices were either the big legacy brands at $450–$500, or cheaper no-name options online.
We bought the cheaper ones. They broke. One eyepiece literally fell off. The other wouldn’t consistently lock onto a flag. And we just thought, how is there not something in the middle? Something high quality, well-designed, reliable — but accessibly priced and built for the modern golfer?
That gap is what started Blue Tees.
How was the name chosen?
At that point in our golf journey, we were playing from the white tees. The idea behind “Blue Tees” was aspirational. If you know your numbers, if you have confidence in your equipment, you feel empowered to step back and play from the blue tees. It’s about confidence.
It’s about leveling up. It’s about progression.
That mindset still defines the brand.
In what ways do you distinguish yourselves in the category?
Two things: brand and ecosystem. From a brand standpoint, we wanted to feel different from day one. Modern design. Clean aesthetics. A tone that feels relatable. We respect the legacy brands, but we’re building something that reflects today’s golfer. From a product standpoint, we’re not just building standalone devices. There are companies that make excellent individual products. Where we see the opportunity is in connection.
We’re building an ecosystem. Our rangefinders, launch monitors, speakers, wearables — they’re designed to work together through our Blue Tees GAME app. Data flows between devices. The experience gets better the more you’re in the system. To me, that’s where the future of golf tech is — one plus one equaling three.
Outline the virtues of the Captain Pro.
The Captain Pro is a great example of what we stand for. As a standalone laser, it’s powerful. 7x magnification. 1,200-yard range. OLED display. Digital slope switch. It’s fast, clear, accurate — everything you’d expect from a premium device.
But where it really stands apart is connectivity. It pairs with our app to deliver GPS front, center, and back yardages, club recommendations, and enhanced “true distance” data. It integrates into a broader system.
And at $299, we’re delivering a level of hardware and software integration that simply didn’t exist at that price point.
Who is your customer?
Our customer is the modern golfer. It’s someone who cares about performance but also appreciates design. Someone who wants great equipment without paying a legacy markup. Someone who enjoys the game and wants to play smarter.
Honestly, it’s the golfer we were when we started this company.
Do endorsements from leading figures in professional golf matter?
They matter — but authenticity matters more. In performance technology, credibility is important. We’ve partnered with Sean Foley, who has coached players like Tiger Woods, Adam Scott, and Lydia Ko. For someone at that level to believe in our products means a lot.
But we’re not chasing endorsements for optics. We want alignment. We want people who genuinely believe in what we’re building — especially around connected performance and data. That’s more important than a logo on a bag.
What is your approach to customer service and feedback?
We take it personally.
Every support email, every review, every comment — it’s real. Someone chose to spend their money with us. That matters.
Customer service isn’t just about solving problems. It’s about building trust. And feedback isn’t something we defend against — it’s something we learn from.
A lot of our product evolution has come directly from listening carefully to our customers.
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Blue Tees Golf | Golf Rangefinder | Golf GPS Speaker |Golf Accessories
