Honma and Bugatti have launched a co-branded golf club collection headlined by a $72,000 BERES Super Premium 5 Star set limited to 20 worldwide. The collaboration was announced globally on June 16 through both brands’ official channels, and by June 18 the price and scarcity had become the talking point across golf social media.

Three Product Lines

The collection is split into three ranges: the BERES Super Premium Collection, the Tour World Premium Collection, and the Super Premium Bugatti Putter.

The BERES Super Premium line comes in 3 Star, 4 Star, and 5 Star tiers. Pricing scales accordingly, with the 3 Star at $12,500, the 4 Star at $25,000, and the 5 Star at the full $72,000. Only the 5 Star carries the 20-set worldwide cap. The BERES range and the Super Premium Bugatti Putter launched on June 16 and are available now through Honma stores, authorised dealers, and official online platforms. The Tour World Premium Collection, which integrates the performance DNA of Honma’s professional TW777 line with Bugatti’s design language, is due in late June 2026. Tour World sets start at $6,500.

The Super Premium Bugatti Putter is offered in 4 Star and 5 Star models, with the 5 Star priced at $9,600.

What the $72,000 Set Includes

Honma’s product page lists the 5 Star as a complete 13-piece men’s super premium set. It comprises a Honma/Bugatti Super Premium Driver, two fairway woods (3W at 15° and 5W at 18°), a utility at 22°, a six-piece iron set (#6–11), two wedges (AW and SW), a Honma/Bugatti Super Premium Putter, a limited-edition black cart bag, headcovers, and a putter cover. Shaft flex options are R, SR, or S.

It is sold as a full-bag collector product.

Luxury Positioning and Bugatti Design

Honma, founded in Yokohama in 1958, already operates at the top end of the golf equipment market, where $60,000 BERES sets are part of the existing catalogue. Bugatti, founded in 1909, brings hypercar design cachet to a customer base that treats golf equipment as a luxury goods category. The partnership targets buyers in markets like Tokyo, Seoul, Shanghai, and Dubai.

The design details reinforce that positioning. Bugatti’s official release says the BERES clubs draw on the Bugatti Tourbillon hypercar, incorporating the brand’s horseshoe grille shape and C-line into the clubhead design. The 3 Star and 4 Star tiers feature an ice-blue finish executed with the same two-tone paint technique used on the Tourbillon’s bodywork. The putter’s overall shape references the rear profile of the Tourbillon, while the sole draws from Bugatti’s signature tachometer.

What Comes Next

The BERES Super Premium Collection and the putter are available now. The Tour World Premium Collection, built for players who want Bugatti branding paired with Honma’s performance-oriented TW777 platform, rolls out globally later this month.