European club golfers now have the chance to play the same AXIS1 putter used by Olympic Gold medallist, US Open and FedEx Cup champion Justin Rose to set career-best figures on Tour last year.
AXIS1 – creators of the world’s only ‘perfectly balanced and torque-free putters’ – are making the distinctive AXIS1 ROSE model available in silver and black options from selected stockists across Europe with a strong validation from the English Ryder Cup star, who helped to develop the product.
On signing with the premium brand, Justin Rose commented: “I had great success using the AXIS1 last year and I’m excited to partner with the most innovative brand in the field. While helping to create this putter, I saw the technology that sets it apart from the rest and I believe it can revolutionize the market.”
“What we found is when the ball is hit where the line is on the putter there is basically zero twist. What we also find using @Quintic_Sports ball roll software if we hit the ball off the toe and heel the amount of twist is very small also.” @ADaviesGolf https://t.co/ysN5W7ls9X— Axis1 Golf (@Axis1Golf) February 3, 2020
Since switching to AXIS1 in 2019, Rose set career-best totals in Total Putting (13th), Putting Avg (5th), Overall Putting Avg (3rd) One-Putt pct (3rd), and 3-Putting Avoidance (8th). He also won last year’s Farmer’s Insurance Open and tied for the lowest round ever at the US Open at Pebble Beach, needing only 22 putts to compile a score of 65. Rose also shot his lowest ever 9-hole score of 28 at the Dunhill Links with his AXIS1 ROSE putter.
Pioneering technology and design allows the AXIS1 range (including the AXIS1 TOUR mallet putter) to be 100% perfectly balanced by pushing the weight forward thanks to a patented heel counterweight, that for the first time ever in a putter, places the centre of gravity right on the centre of the clubface and perfectly aligned with the axis of the shaft. The putters remain square at address and don’t rotate throughout the swing motion or twist on contact with the ball. The clubface won’t naturally open-up like traditional putters, so it delivers a smoother stroke that results in more on-line putts and lower scores.
Phil Long, AXIS1 Vice President said: “The AXIS1 ROSE model has been extremely successful both in green grass and other retail channels globally since its launch and gives consumers the rare ability to walk into a golf shop and buy the exact same product that’s both designed and used by one of the best players in the world.”
Nigel Freemantle, Managing Director of Brand Fusion International, the sole distributor of the brand in Europe, added: “Thanks to the profile on the PGA Tour, AXIS1 putters have had a huge impact in the US in a short time and we’re delighted to offer these two exceptional models to Europe’s golfers looking for greater consistency on the greens. To have Justin Rose developing and promoting the product says a lot about the brand’s credentials. We’re confident that both putters will prove very popular among European golfers,” he added.
The silver version of the AXIS1 ROSE features a ceramic bead blasted finish, whilst the black model incorporates a standout Ion plated finish. Both CNC milled club heads are crafted from 303 stainless steel and weigh 355 grams. The individually balanced models come as standard with a stainless-steel shaft and a Lamkin Deep-Etched traditional-sized, paddle shaped grip.
The other putter available and being sold in the UK is the AXIS1 TOUR model, which comes in the same silver (TOUR-S) and black finishes (TOUR-B) as the ROSE version. The 304 stainless steel, CNC milled club head weighs 350 grams, but features a stainless-steel counterweight screw for perfect final balance calibration. The AXIS1 TOUR model also features a stainless-steel shaft and the same deep-etched, paddle shaped Lamkin grip.
The AXIS1 ROSE is available at an RRP of £449/€530 and the AXIS1 TOUR at £399/€470, both in right hand only. For more details of all AXIS1 models visit www.brandfusionltd.co.uk.
About AXIS1 Golf: Based in Boston, MA. AXIS1 Golf was launched in 2009 by avid golfer Luis Pedraza, an internationally acclaimed industrial designer with more than 40 patents. The innovative company is dedicated to developing the world’s most perfectly balanced golf putters.