North Foreland, one of the most highly-regarded seaside golf courses in the country, has partnered with specialist PR and marketing agency Azalea to raise its profile ahead of a number of unique opportunities in 2021.
It is a big year for the East Kent club which will be looking to capitalise on the UK golf boom from 2020 and continue the momentum into the new season, in addition to maximising the huge opportunity of unprecedented domestic golf tourism expected in the spring and summer – with its stunning coastal location being perfect for staycations.
The Open Championship also returns to Royal St George’s in July, located just 13 miles along the coast from North Foreland, meaning golfers will be travelling to the area from around the world. Azalea will raise the club’s exposure leading up to the event to a broader audience.
Situated on the picturesque Kent coast in the Dickensian holiday town of Broadstairs, North Foreland is considered one of the best member clubs in the area and is in the fortunate position of having a full membership of 750 for its Main Course, so Azalea’s challenge is to balance these commercial opportunities while keeping the loyal membership base happy.
We’re giving attendees of @TheOpen the opportunity to combine watching with playing with early access to book tee times, as well as launching special green fee and 4ball packages available to book online between Monday 12th and Monday 19th July. ⛳🏌— North Foreland Golf (@NorthForeland) January 25, 2021
With 36 holes to choose from, the club boasts two exceptional year-round golf courses – the Main Course and the Northcliffe Course – complemented by top-class clubhouse facilities to match, with the delightful Lighthouse Brasserie and Bar offering panoramic views of the sea and coastline.
Renowned for its fast-running fairways and greens, along with coastal views that are among the best in England, the 6,436-yard, par-71 Main Course is a fantastic test for all golfers – with the open front nine holes being contrasted nicely with the tighter back nine and a mixture of strategically-placed bunkers and broad fairways.
The Northcliffe Course presents another opportunity to Azalea. Its unique 18-hole par-three layout is perfect for beginners, families and experienced players looking to hone their short game on holes that vary in distance from 50 to 140 yards. Azalea will be looking to relaunch and reposition the course to the market later in the year.
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Renowned as a leading player in the golf and tourism industry, Azalea works with some of Europe’s major tourist boards, flagship golf clubs, luxury resorts and leading brands, with vast experience in enhancing reputation and raising brand awareness.
Daniel Chidley, director at Azalea, said: “This is a very exciting time for North Foreland with a number of opportunities that are too good not to capitalise on and we’re delighted to be on board to make sure that the club is taking full advantage.
“We will be looking to elevate the brand with a number of national, local and regional campaigns at a time when this has never been more critical, with the golf and tourism industries set to bounce back stronger than ever just in time for The Open Championship taking place just up the road. Not only that, but Azalea will also assist in the retention of the current membership base which is so valuable to the club with internal member communications support and strategic advice.
“The product speaks for itself at North Foreland and we just need to get golfers there to experience it for themselves.”