Brora supported by 135 new members

Home > 19th Hole > Lifestyle > Brora supported by 135 new members
Reflects on coming through the most challenging year in its history.
Posted on
December 10, 2020
by
The Editorial Team in
Estimated reading time: 3 minutes
Brora supported by 135 new members


Brora Golf Club has welcomed 135 new members from across the world as it reflects on coming through the most challenging year in its history.

The remote Highland links was the first Scottish golf club to express fears that it โ€˜might not existโ€™ due to the COVID-19 pandemic dramatically hitting their expected visitor income this year. A dedicated campaign across various platforms attracted huge acts of kindness from around the world and ensured a story of survival for a club founded in 1891 that is the lifeblood of the local community.

Over 130 new members have pledged their support to the club in 2020, from as far afield as Australia, Japan, the United States of America, Sweden and Switzerland. Among them is owner of The Machrie Hotel & Golf Links, Gavyn Davies, who has been a long-time admirer of the James Braid-designed venue.

Davies was among a small number of individuals to generously take out Platinum Membership, among Broraโ€™s innovative membership options this year, to help the club sit in a far healthier financial position going forward.


โ€œBrora is hugely special and different, I think, from many other Scottish links,โ€ said Davies. โ€œItโ€™s got a sort of atmosphere and a magic to it. I think itโ€™s a very fine golf course, as well. Itโ€™s got everything that one of the original Scottish links should have and I was really alarmed when the virus hit.โ€

Davies, who has had his own challenges at the stunning Machrie on the island of Islay due to the pandemic, added: โ€œBroraโ€™s survival is one of the positives of 2020 and Iโ€™m relieved for all of the members, who must have been severely concerned. I know there are lots of courses around Brora, but Iโ€™m sure the Brora membership would have been devastated, actually. Itโ€™s a big thing to go out of your life if you lose your golf club.โ€

Brora sits on a superb parcel of land, with the Highland mountains overlooking the wonderful 18-hole links, bordered by the sandy beach. Cookie Jar Golf recently visited, producing an enchanting video story of the clubโ€™s dramatic year. โ€œWhen you visit Brora, you are hit with a certain aura which very few clubs are able to achieve โ€“ something intangible, mysterious, but nonetheless immediately noticeable when you visit,โ€ said Cookie Jar, in their powerful narrative. โ€œThis is a very special place. โ€

Brora, who now look forward to celebrating their 130th anniversary next year, has being growing steadily in recent years, investing in staff and the golf course itself. Revered by the likes of Tom Watson as a venue, president Andy Stewart is confident for the future and added: โ€œItโ€™s been a hugely challenging year for everyone across the world and Brora, as a club, has been no different. The club is so important to the local community and we are pleased to have rallied together to meet the challenges we have faced.

Brora supported by 135 new members


โ€œTony Gill, our general manager, and our PGA pro, Malcolm Murray, have worked particularly hard to encourage new members to join. Now thanks to the support of 135 new members and other acts of kindness from across the world, we are optimistic for our future.โ€

The Editorial Team Avatar

About The Editorial Team

The editorial team at Golf Today strives to provide readers with captivating content that celebrates the rich heritage and exciting developments in the world of golf. Their collective expertise and dedication ensure that Golf Today remains a premier destination for golf enthusiasts seeking the latest news, insightful analysis, and engaging stories from the world of golf.

Join the discussion

Leave a Reply

Your email address will not be published. Required fields are marked *

Read Next

Vilamoura Old Course

Vilamoura poised for makeover as part of an ambitious multi-year development plan by DETAILS

Independent sports and hospitality management platform, DETAILS, aim to make Vilamoura the leading leisure destination in Europe.
Scottie Scheffler after winning the Masters

Scottie Scheffler will not be taking things easy in the RBC Heritage

Scheffler justified his billing as pre-tournament favourite at Augusta National.
Nelly Korda has won on her last four starts (AP Photo/John Locher) - Chevron Championship

Nelly Korda hoping to continue winning streak at the Chevron Championship

The 25-year-old is the first woman to win on four consecutive starts since Lorena Ochoa in 2008.
Cadero golf grips

Cadero: Transforming the golf grip through style and functionality

Cadero introduces a fresh alternative to traditional golf grips, featuring flamboyant designs that seamlessly blend style with functionality.
magnifiercrossmenuchevron-downcross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram